LG’s ‘Chocolate’ mobile phone sales touch 1.7 million units globallyLess than two months since its global launch, LG’s ‘Chocolate’ mobile phone KG800 has emerged as the hot favourite of mobile phone buyers worldwide.
The first of LG Electronics’ Black-Label series, the ‘Chocolate’ phone has reported sales of nearly 1.7 million units globally. In the South Africa itself, retail sales of the KG800 have crossed 64 000 units while sales in other GCC markets are reported to be very healthy.
Mike Sidwell, GSM Sales and marketing Director for LG Electronics said: “The Chocolate phone is for the discerning customer who views mobile phones as a bold fashion statement. We are amazed at the way it has captured the imagination of the consumer and are confident that it will become one of our best selling products ever.”
Sidwell pointed out that the Chocolate phone’s success was a result of a combination of excellent design, clever marketing and a proactive sales strategy. “LG is now positioning its handsets as premium products and this beautiful phone is just the beginning of a worldwide trend. The global launch has been extremely successful and we have already been flooded with additional orders,” he added.
Sidwell then went on to reveal that retailers in South Africa have gone ahead to sign further sales contracts for the phone in anticipation of huge demand.
The LG ‘Chocolate’ KG800 phone is a product of one of LG’s dedicated Design Management Centres, which employ specialists to achieve some of the most stunning phone designs, LG teams work with 120 design firms around the world. The company invested extensively in its design operations in 2005 and has won 41 world design awards so far this year.
Source- http://www.moneyweb.co.za
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