Media Layers and 4th Screen Advertising Partner to Provide Mobile Video Advertising Solution (UK)Media Layers, the pioneer in real time personalised video and rich-media mobile advertising, and 4th Screen Advertising, a leading UK mobile advertising agency, today announced a partnership to launch a joint mobile advertising service offering focused on video.
Recognising the growing opportunity in the mobile video advertising space, Media Layers and 4th Screen Advertising have joined forces to create a rich and compelling offering. Based on Media Layers’ flagship product SMART, the Mobile Advertising industry’s first real-time based solution, 4th Screen Advertising will be able to provide its customers and partners with several unique advantages:
A fully comprehensive solution, leveraging 4th Screen Advertisings expertise and track record in the UK mobile advertising market and SMART’s leading and innovative technology
The most accurately targeted, personalized and relevant user and ad matching, including predictive modeling for maximizing campaigns’ ROI
Pin-point optimization of the consumed content, ad space and video ad content, to create the most exciting and engaging end-user experience
“We are excited to be working with 4th Screen Advertising on this joint offering”, said Media Layers CEO, Noam Man-El. “Media Layers is a pioneer in real time personalization and ad management. Together with 4th Screen Advertising’s leadership in the UK market, we bring a comprehensive video offering enabling mobile operators and service providers to create, manage and monetize premium mobile ad space, while providing advertisers and brands with unique and rich new channels to target their audience”.
Mark Slade, MD of 4th Screen Advertising commented: “We are delighted to be working with Media Layers to provide a mobile video advertising service for our clients. Mobile video advertising is becoming increasingly important to our major mobile publisher clients. This solution will be very popular with advertisers as it delivers a combination of dynamic pre and post roll adverts as well as video overlays”.
