Media Trust Launches “Communication for the next generationMediatrust writes….Media Trust, the charity that brings the media industry and charities together, launched Communication for the next generation today, 23rd January. The interactive guide is aimed at charities and offers advice on how to communicate with, and market to, young people. It was launched to an audience of charities at Media Trust’s “Successful Youth Marketingâ€? seminar.
A diverse range of top media industry figures have written articles and features for the guide, offering their insight and perspectives, including Mark Frith, Editor of heat, Jamie Kantrowitz, Senior VP Marketing and Content at MySpace Europe, Kenny Campbell, Editor of Metro and Celia Taylor, Channel Controller, Trouble and Challenge. Available free to charities, this invaluable resource contains practical tips, straight-talking advice and also de-mystifies some of the digital and online jargon which is second nature to the increasingly savvy youth market. Download the Guide (5.8MB) here (right click your mouse to save the document to your computer).
Communication for the next generation has been sponsored by Virgin Mobile and funded by v; an independent charity championing youth volunteering in England.
Katie Simpson, Head of Youth Media at Media Trust said, “We contacted publications such as Nuts, heat, Bliss and online communities such as MySpace as they are perfectly placed to tell charities exactly what appeals to, and excites young people. We deliberately cast the net wide and embraced media that are not traditionally associated with charities. This guide will go a long way in showing charities how to grab the attention of young people and hopefully entertain them along the way. In turn, we hope this will lead to heightened awareness among young people and the charities gaining that all-important brand loyalty.�
Contributor to the guide Pete Cashmore, Senior Writer at Nuts, sums up the typical Nuts reader: “We men are simple folks. We like girls, we like cars, we like games in which spherical objects are kicked at nets. If any or all of those features are worked into a story in some way, the chances are we are interested.�
The guide was launched at Media Trust’s “Successful Youth Marketing� seminar for charities today at Channel 4. High profile speakers included James Fabricant, Head of Marketing and Content MySpace UK and Mark Charkin, Head of Sales for UK and IE, Bebo.
