Microsoft acquires Multimap for undisclosed sum (USA)Microsoft has acquired UK-based online mapping services company Multimap for an undisclosed sum. The acquisition gives Microsoft new location and mapping technology to complement its existing Virtual Earth, Live Search, Windows Live services, MSN and the aQuantive advertising platform offerings. There is also future potential for integration with other Microsoft products and platforms. Multimap operates a publicly available personal mapping service and also provides integrated business services. It will operate as a wholly-owned subsidiary of Microsoft as part of the Virtual Earth and Search teams in the Online Services Group. The deal fits with Microsoft’s strategy of expanding its online services to provide consumers and businesses with software, services and premium content and applications.
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