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Wireless Federation » Microsoft misses it’s 20 million Window Mobile license goal (US)

 Microsoft misses it’s 20 million Window Mobile license goal (US)

  • August 1st, 2008
  • 12:20 pm

Microsoft, in 2008, sold 18 million Windows Mobile licences, missing it’s goal of 20 million by mere 2 million. the blame goes to the delayed launch from handset makers.

According to the anlysts, the sales target were impacted due to the delay of Sony Ericsson’s Xperia, which was due in the first quater but was delayed to the second. The iPhone was another factor, which was launched in july is speculated to have made people hestitant of buying a Windows Mobile phone.

The reason could also possibly be that Windows Mobile, which targeted business users, just din’t have enough consumer appeal.Microsoft faces an uphill battlefrom traditional consumer company Apple  to its enterprise rival Blackberry is targeting this segment now.

   


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