Millennial Media Adds Verizon Wireless to Its Mobile Ad AudienceMillennial Media, the leading cross-platform mobile advertising company, today announced an agreement with Verizon Wireless that will add a significant portion of the company’s mobile advertising inventory to Millennial Media’s rapidly growing networks.
These mobile advertising networks — the fastest-growing in the industry — include MBrand for targeted audiences across premium content, and Decktrade for performance-driven campaigns. Through the terms of this agreement, Millennial Media will be able to deliver its advertiser campaigns to millions of Verizon Wireless Mobile Web users. This added reach provides Millennial Media’s advertiser partners express access to a highly valuable, highly targeted audience. Verizon Wireless consumers will benefit from the deal as well, as they will be exposed to a wider variety of advertisers and offers, without disruption to their mobile web experience.
“Verizon Wireless has long been a leader in consumer mobile services, and we are excited to add them to our industry-leading networks of brand-name, premium publishers and carriers,” said Paul Palmieri, president and CEO of Millennial Media.
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