Mobile advertising ideal for reaching young menResearch released today has found mobile advertising to be an ideal method of reaching a young male audience.
Mobile measurements firm M-Metrics found that across Western Europe 36% of 18-36-year-old men accessed some form of mobile media in February. The figure includes subscribers who browsed or downloaded any media.
The study has also found that 9% of men in the age group are likely to respond to SMS advertising, almost twice as many as the market average.
Wireless Mobile Telecom Wireless News
