Mobile Gaming: A $10B Business?Gartner also predicted that worldwide mobile gaming revenue could reach $4.3 billion in 2007, up nearly 50 percent from 2006.
“Given the ubiquity of mobile phones in many markets and the ease of game-play, mobile gaming is expected to reach more of the global population than has been the case for traditional PC and console gaming,” said Tuong Huy Nguyen, senior research analyst at Gartner.
“This will catapult mobile gaming revenue beyond that from mobile TV and adult content, but we still expect it to lag behind mobile music, since music is a more familiar form of entertainment,” he added
On a regional basis mobile activity is especially popular in emerging markets due to ease of access and low price points compared to PC and console gaming.
Gartner expects mobile games revenue in North America to reach $716.9 million this year and $1.7 billion in 2011. It predicts Western European revenues will rise to $1.5 billion in 2007 and $2 billion by 2011. Asia/Pacific revenue for 2007 is forecast at $1.8 billion, hitting $4.6 billion by 2011.
