Mobile Gaming: Ready to make a markOne of the most significant part of human civilisation are games and sports.The new world of games and sports now takes place in the virtul world like computers, gaming consoles, playstation, mobiles, etc.Though mobile phone gaming is lagging behind in popularity with other value-added entertainment services like music, now it is ready to carve out a niche market for itself, says Gartner.
According to Gartner’s principal analyst Tuong Huy Nguyen, the potential for market growth remains lucrative even though current consumer interest in, and usage of, mobile gaming is low.
It is expected by Gartner that the global mobile gaming revenue will register a compound annual growth rate of 10.2 percent between 2007 and 2011, with worldwide end-user spending reaching US$6.3 billion in 2011.
It is also notable that Asia-Pacific (including Japan) is currently the largest regional market for mobile gaming, with end-user spending forecast to jump from US$2.3 billion in 2008 to US$3.4 billion by 2011.While India generated some US$80 million in total mobile gaming revenue in 2007.
As expected by Gartner, mobile gaming markets will increase in western European and North American as well.
By looking at the whole picture, we can say that mobile gaming has evolved from being a bundled freebie to a stand-alone value-added service, as well as a growing source of data revenue for operators and publishers alike.
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