Mobile Search in China Enters Mass Market PhaseA recent In-Stat consumer survey indicates that the mobile search market in China has entered into the mass market phase, but the user experience still needs to be improved. According to the market research firm, the aspects of mobile search that frustrate users most include irrelevant and limited search results, and slow response times. These responses illustrate that search engine technology needs to be improved, and that the lack of Wireless Application Protocol (WAP) content is a barrier to mobile search.
The survey also found out the following:
- Frequent business travelers are most likely to use mobile search.
- Besides music, news, and weather, which are searched most by existing users, local information and website searches are attractive to potential users.
- Older respondents use mobile search more frequently than younger demographic segments.
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