mobilePeople Launches Targeted Local Mobile AdvertisingmobilePeople has further strengthened its proposition for directory publishers with the introduction of its liquid Advertising Suite, which is designed to improve monetisation opportunities through presentation of contextually and geographically relevant mobile advertising to mobile users. The liquid Advertising Suite consists of the liquid Ad Server, the liquid Adsite Builder and liquid SMS Links. The liquid advertising suite is integrated with the highly successful mobilePeople liquid Mobile Search Platform, which was launched in 12 markets worldwide.
The mobile advertising platform has already proven itself in market implementation throughout Scandinavia. The Ad Server provides the capability to deliver targeted mobile ad campaigns for directory publishers. The Adsite Builder means the tools for rich and specific mobile adsite creation are available. SMS links is tailor made for directory assistance to add value to SMS messages using text or map links.
mobilePeople’s integrated mobile search and advertising solution provides directory publishers and advertisers with unparalleled opportunities for monetisation by enabling them to integrate a complete set of mobile specific advertising formats into the mobile offering. These take the form of priority products, sponsored links, banner and map advertisements, mobile adsites and click to call reporting. In addition these products allow for flexible business models as directory publishers and directory assistance providers can sell using either fixed price or performance based pricing models.
