Mobilkom to lose it’s market share to T-Mobile and Drei over next three years (Austria)Austria, one of the highest mobile penetration rates in Europe has the subscriber base is fiercely contested by four network operators and a growing number of MVNOs, with the result that Austrians have some of Europe’s lowest tariffs. The four 3G networks have seen impressive growth, largely at the expense of existing GSM offerings. The incumbent’s mobile division, Mobilkom, has expanded to Eastern Europe to incorporate lucrative neighbouring markets, and in 2006 it secured a 3G licence in Slovenia and was the sole applicant for a Serbian licence but may lose market share over the next three years.
Notable highlights of the 2008 - 2010 Austria Mobile Forecast include:
- The level of wireless penetration in Austria will be increasing smoothly, and it will reach 120.8% in 2010. Total subscribers in the country will increase from our projected 8.5 million in 2008 to our forecasted 9.8 million in 2010.
- It is believed that the largest operator in the country - Mobilkom (Telekom Austria) - will be losing its market shares to T-Mobile and Drei over the next three years. Mobilkom’s market share (by subscribers) is expected to fall from 44.2% in 2008 to 41.4% in 2010.
