Mobistar Belgium, as following the trend will target the youth market. The Belgian operator introduces a new offer wherein it will offer cash for viewing advertisement. In partnership with Belgian start-up Pumbby launches the service for Mobistar TempoMusic subscribers. According to a survey by the operator nearly 50% of young people are willing to view advertisement in exchange of cash benefits. The subscribers can choose the kind of ads they wish to view regarding which they will receive SMS with links to advertising messages. If they view the ad, Pumbby credits them EUR 0.44.
Pumbby will send a maximum 10 messages per day. Mobistar contract subscribers can use the service if they sign up for an Orange World plan at EUR 6 per month. When they sign up via Orange World they can look at several ads in one session. Through the Pumbby portal, subscribers can swap their credits for TempoMusic top-up cards, cinema tickets, DVDs and CDs, books or a cash transfer to their bank account. The new service comes ahead of the launch of Blyk on the Belgian market, expected next year. Blyk offers free voice and SMS credit in exchange for viewing ads.
Wireless Federation » Mobistar targets the youth market, pays to view advertisements (Belgium)
Mobistar targets the youth market, pays to view advertisements (Belgium)
- September 24th, 2008
- 1:34 pm
