Omer Telecom passes 800,000 customers (France)Omer Telecom, which runs the French MVNOs Virgin and Breizh, passed the milestone of over 800,000 subscribers at the end of 2007. Virgin Mobile finished the year with almost 700,000 customers and targets reaching 2 million by 2010, while Breizh Mobile has attracted around 105,000 customers. Virgin Mobile CEO Geoffroy Roux de Bezieux told AFP that the company is running ahead of its business plan, which had projected 1 million customers at the end of 2008. He now expects to pass that number in the course of this year. Among the Virgin Mobile customers, some 31 percent are first-time users, having never taken a mobile service before. The customer profile is an average age of 35 and monthly spend of EUR 21, with SMS traffic of some seven times the national average. According to the CEO, the Christmas season proved an aggressive market with the company spending more than planned on sales. Virgin Mobile plans to also double its marketing budget this year to around EUR 40 million and add around 100 staff to the existing 750 employees.
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