Israeli mobile operator Pelephone Communications and video and mobile advertising specialist Media Layers will launch a pilot of real time ‘video-in-video’ mobile advertising. Media Layers’ Smart platform will enable Pelephone to offer its mobile TV users content price plans in exchange for their exposure to mobile video ads targeted at their specific profiles. The Smart platform will enable Pelephone to present its subscribers with media ads before, during and after chosen content, either as an overlay, split video image, or other options. Media Layers’ Smart service provides operators with a framework for managing the full advertising cycle, while maximising the value of mobile ad space. Ads for this pilot will be provided by Grey Interactive and Mobi, two of Israel’s mobile and interactive advertising agencies.
Wireless Federation » Pelephone, Media Layers develop mobile TV ads (Israel)
Pelephone, Media Layers develop mobile TV ads (Israel)
- October 18th, 2007
- 2:11 pm
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