Proximus to lose it’s market share to Base - 2008-2010 forecast (Belgium)Belgium’s mobile market has three main operators Proximus, Mobistar and Base and around 7 MVNOs. The incumbent’s Proximus unit controls just less than half of the market, and remains the only operator to have launched 3G services. The mobile market has room to grow both in terms of penetration and technology.
Notable highlights of the Belgium Mobile Forecast include:
- The wireless penetration level of Belgium is gradually increasing, and it will reach 106,4% in 2010. The number of total subscribers will increase from the projected 10.78 million in 2008 to 10.53 million in 2010.
- A significant drop in the market share for Proximus is forecasted. It’s current projected mobile market share (by subscribers) of 42.5% will drop to 41.2% in 2010. It is believed that most of the drop in market share will be taken up by Base.
- Based on Q1.08 data, the ARPU forecasts are reversing. According to the forecast, Proximus and Mobistar will continue to receive similar ARPUs over the next three years. It will be US$46.43 per month for Proximus and US$47.72 per month for Mobistar in 2010.
- Proximus will continue to enjoy the highest EBITDA margins in the Belgium operator space in 2010 at 47.3%.
