Seeker Wireless Powers Location for Mobile AdvertisingSeeker Wireless has released SeekerZone—a new innovative solution for mobile advertising that applies location to standard cellular handsets to drive adoption of mobile advertising. The SeekerZone Mobile Advertising Platform provides the ability to define advertising zones around specific locations, which are used to send targeted advertisements that are location-relevant. It uses a powerful algorithm to inform a mobile ad server when a user enters and is inside a pre-defined zone, down to tens of metres without the need to regularly poll the handset.
Following the successful delivery of SeekerZone to deliver Fixed Mobile Substitution solutions for operators such as Vodafone, Seeker Wireless has extended its patent pending zone detection technology to provide a carrier-grade location platform for mobile advertising. The technology is an accurate, reliable and cost-effective solution to apply location to existing GSM and UMTS handsets, without using GPS or any special facilities in the cellular network.
Seeker Wireless’ flexible platform can be used by mobile operators to location-enable existing advertising inventory, and by mobile portals wanting to deliver location aware content to the widest possible audience. The platform provides a low cost alternative to existing network-based or GPS approaches.
