The subscriber base of mobile operator Smart Communications has reached 28.5 million as of 1 October. Danilo J. Mojica, head of Smart’s wireless consumer division, attributed the company’s continued subscriber growth to the company’s aggressive expansion and upgrade efforts, according to a Business World report. Smart also credited the surge of subscribers to its various marketing activation efforts. Its target by the end of 2007 is 30 million subscribers. Furthermore, Smart has partnered with another PLDT subsidiary to provide mobile services to online gamers. It is offering the service in collaboration with Level Up!, an online game publisher in the Philippines.
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