TeliaSonera is expected to lose it’s market share to 3 by 2010 (Sweden)
Sweden believes in innovative mobile sector. Sweden was the first country in Europe to have UMTS networks across all major operators. The subscriber growth has slowed down in recent years, due to market saturation. The analogue network was shut down in mid-2007, while the 450MHz frequency has been switched to digital use to provide a national mobile broadband service. Strong competition among network operators has lead to falling call prices and ARPU.
OPERATORS
Telenor
Telia Sonera
Tele2
3 Hutchison Whampoa
Nordisk Mobiltelefon
Notable highlights of Sweden Mobile market:
- The number of total subscribers will increase gradually from 11.3 million in 2008 to 11.6 million in 2010. This translates into an increase in wireless penetration from 119.5% in 2008 to 124% in 2010.
- Changes in major operator’s market shares is expected over the next three years. Although market shares of Tele 2 and Telenor are expected to stay at approximately 30.1% and 16.8% respectively, Telia’s market share is expected to decrease from 45.3% in 2008 to 44.6% in 2010. This is caused by an increase in 3 (Hutchison)’s market share from 6.7% to 8.7% over this period.
- In 2010, Telenor, the third largest operator in Sweden, will receive the highest ARPU among competitors at US$ 49.46 per month. On the other hand, the largest operator, Telia, will receive the lowest ARPU at US$ 30.81 per month in 2010.
- It is also forecasted that Telia that will enjoy the highest EBITDA margin of 36.7% in 2010.
