Motorola Mobility offers Xoom Wi-Fi tablet in Singapore
Motorola Mobility will be launching Xoom Wi-Fi tablet in Singapore on 22 April. Motorola Xoom Wi-Fi runs on the Android 3.0 (Honeycomb) platform designed for tablets. Motorola Xoom Wi-Fi features 1GHz dual-core processor, 32 GB of memory and 1GB of RAM, 2-megapixel front-facing and 5-megapixel rear-facing cameras, multi-tasking functionality, and Google Mobile services on a10.1-inch widescreen with HD display.
The device supports HDMI that enables viewing of videos and movies on large screens. Motorola Xoom Wi-Fi also supports a beta version of Adobe Flash Player 10.2 downloadable from Android Market, enabling the delivery of Flash-based web content, including videos, games and internet applications. The tablet also features a built-in gyroscope, barometer, e-compass, accelerometer and adaptive lighting. It also supports up to ten hours of video playback.
Telefonica O2 UK & Shazam sign sponsorship deal
www.WirelessFederation.com/news: Telefonica O2 UK and Shazam have signed an exclusive sponsorship deal which will allow the carrier to deliver targeted ads for its Priority Tickets service to Shazam users. Relevant ads will be served to the customers for O2 Priority pre-sales based on the music they have tagged through Shazam’s iPhone application.
According to Mark Slade, managing director of 4th Screen Advertising, London, O2 is the first operator in the UK to have the iPhone, so they have the highest market share of iPhone user base, and a high percentage of Shazam iPhone app users are their customers and the campaign is driven around their association with music here in the UK.
Flirtomatic: “The Future of Advertising is Mobile” (UK)
Flirtomatic has newly enlisted the services of Admob, and early signs reveal that the mobile sales agency is on track to meet the recent increase in demand for Flirtomatic mobile media. The news is another major development for the online and mobile based flirting service which boasts partnership deals with Screen Tonic and 4th Screen Advertising. Recent brands to run mobile advertising with Flirtomatic include household names Smirnoff, ITV and O2.
Gigi Dryer, commercial advisor at Flirtomatic, comments, With both Google and Yahoo moving into the mobile advertising space, a clear trend has been identified. The potential of mobile advertising has been talked about for a long time, but it is only now that it is coming to fruition. The rapid growth in mobile advertising revenue which Flirtomatic is experiencing further exemplifies this change.â€
The advertising industry has been forced to look beyond traditional methods to reach consumers in recent times, as consumer behaviour and habits have moved away from TV and radio towards new mediums. Flirtomatic believes that everything is rapidly falling into place for a boom in advertising on mobile.
Mark Curtis, CEO of Flirtomatic, The latest advances in mobile technology, coupled with the fact that so many of us now own or make regular use of a mobile, mean it is finally ready to fulfil its potential as the ideal platform for advertisers,†explains Curtis.
Consumers use mobiles for an increasing number of activities – checking emails, keeping up to date with the latest news, shopping and of course flirting! By understanding mobile usage and users, advertisers can target their market more directly than ever before.â€
Mobile marketing has been boosted by the recent decision by the majority of UK operators to revamp their mobile internet packages – making it easier and cheaper for people to get online whilst on the move. Also, recent research has revealed there are now more mobiles than people in the UK – some 71 million handsets for a population of 60 million*. Advertisers have an ever growing audience to tap in to.
Given mobile advertising’s rapid evolution, it’s easy to see why so many leading brands are keen to promote their products and services on the Flirtomatic WAP site which has a registered user base of over 500,000 and rising. In addition, Flirtomatic recorded more than 100 million WAP impressions in August 2007 – a little over a year after the service’s launch.
As one of the UK’s most popular mobile destinations we have seen a surge in the number of brands interested in advertising on Flirtomatic,†says Curtis. The growth potential in this sector is huge and companies need to act quickly or risk letting their competitors take the lead.
