Addressing one of the greatest safety concerns associated with mobile phone use, Acision, a world leader in mobile data, and Aegis Mobility, a leading developer of solutions for distracted driving, today announced an alliance that will enable mobile operators to offer subscribers breakthrough safe-driving technology.

The alliance integrates Aegis Mobility’s DriveAssist solution with the Acision Personalized Messaging portfolio, which enables mobile operators to deliver mobile messaging solutions with additional value-added services. The interoperability with Acision’s enabling technology – and the company’s longstanding relationship with the operator community – speeds up and simplifies the deployment of Aegis Mobility’s distracted-driving solution for operators. DriveAssist automatically allows the network to mediate text messages, data sessions, and voice calls when a cell phone user is driving.

According to the National Highway Traffic Safety Administration, driver inattention is the cause of almost 80% of traffic crashes with mobile phone use being the most common distraction. The National Safety Council reports that 28% of motor vehicle crashes can be attributed to talking and texting on a cell phone while driving. Texting and driving is especially dangerous and has been found to increase the risk of a crash by 8 to 23 times.

“Acision is partnering with Aegis Mobility to offer a solution to address safety concerns associated with mobile phone usage while operating a motor vehicle. We believe operators will find strong market interest in this distracted driving solution, especially among parents looking to protect their teenage children, as well as enterprises wishing to reduce liability risk and enhance the safety of their mobile employees,” said Rick Harris, senior vice president and general manager of North American operations for Acision. “This alliance empowers operators to accelerate the deployment and delivery of a distracted driving solution that will save lives.”

“Acision and Aegis Mobility are working together to address the challenge of distracted driving,” said William Stack, President of Aegis Mobility. “Our work with Acision is an important step in the ongoing effort to provide solutions that enable operators to meet growing subscriber demand for distracted driving solutions in a scalable, network-efficient manner.”

The two companies are working together through the Acision Innovation Network, a program that includes more than 100 partners from across the communications industry working with Acision on the creation and marketing of new applications and services to advance the way the world uses mobile communications.

Acision, a world leader in mobile data, today announced that its Board of Directors has appointed Jorgen Nilsson to Chief Executive. In his new role, the former COO will focus on the day to day leadership of the company, driving innovation and capitalising on the growing opportunities in the mobile data market.

As an industry veteran, Nilsson has more than 30 years experience in senior executive roles at leading blue chip companies including Ericsson and Compaq. He will be instrumental in driving Acision forward as it strengthens its position across the mobile data ecosystem.

Nilsson assumes his new position with immediate effect, succeeding Rory Buckley who has stepped down from Acision. Larry Quinn, Chairman at Acision, said, “It gives me great pleasure to announce Jorgen Nilsson’s progression to his new role to head up Acision as it continues to successfully lead the charge in the mobile data market. It was an opportune time to transition Acision’s leadership and Jorgen will now work with the rest of our committed executive team to drive the business to the next level. Jorgen’s passion, industry knowledge, breadth of experience and close senior relationships within the telecom sector will enable us to build on our solid customer base and develop our already strong next generation products portfolio.”

Commenting on his appointment, Jorgen Nilsson said: “Acision has an enviable global customer portfolio and is ideally placed to support our customers in successfully monetising their data services. I am excited to be given the chance to work with such a dedicated group of people to drive leadership, operational excellence and take the company forward to next phase of business relevance. This will provide the foundation to positioning Acision as a world leader in the mobile data.”

Prior to joining Acision as COO, Nilsson worked for over 10 years at Ericsson where his most recent position was Executive Vice President and General Manager of Vodafone’s Global Customer Unit. In this role, Nilsson was responsible for the management of Vodafone Group’s 21 operators, as well as driving economies of scale across Ericsson’s global sales, marketing, technology and operational teams. Nilsson was also previously part of Ericsson Group’s Extended Executive Team.

­Acision has announced that it has appointed the former Ericsson executive, Jorgen Nilsson as its Chief Operating Officer.

Jorgen Nilsson has spent more than 10 years at Ericsson in executive and VP roles; most recent he was positioned as Executive Vice President and General Manager of Vodafone’s Global Customer Unit. Nilsson previously spent over 10 years at Compaq, where he held various executive sales, marketing and operational roles. Nilsson also held several managerial roles at Telia, part of the TeliaSonera Group and a leading telecommunications provider in Sweden.

According to Rory Buckley, Chief Executive at Acision, with an impressive history and esteemed reputation in driving operational excellence and building powerful sales and customer relationship strategies, Jorgen will be a central part of the Acision executive team and an invaluable asset to the company. Jorgen’s innovative approach, high profile and level of expertise in the communications industry will help them grow the company and is a significant hire as they build on their position as a world leader in mobile data.

According to Jorgen Nilsson, COO, he is delighted to join Acision’s management team at this very exciting time and be an instrumental part of driving the company’s strategic initiatives forward. As mobile data traffic increases globally, they have a huge opportunity and he looks forward to working with the team to aggressively and systematically develop and exploit the mobile data market to help their customers be successful. Together they will expand their global reach by building partnerships, developing customer relationships and driving up future revenues through operational excellence.

A survey conducted by Acision has revealed that total mobile telecoms revenues in Mexico reached US$15 billions with 23% from VAS (SMS 60%; Data: 20%; others: 20%). Latin America already has approximately 540 million mobile service subscribers, with Mexico registering 88.2 million subscribers and a 79% market penetration.

MMS usage is also common, with 14% of users accessing the service during the last quarter. This is high compared to the Brazilian market, where MMS is only used by 5% of cell phone owners. Another major finding in Mexico is that Mobile Marketing is something that 79% of users receive, with 17% stating they receive marketing messages on a daily basis.

According to Rafael Steinhauser- Acision’s President for Latin America, signs of increased uptake of VAS in the Latin American mobile market have caught attention in recent months, especially in Mexico. This rise in usage reinforces the increased importance of these services and the need for mobile operators to invest in the delivery of high quality VAS to generate increased ARPU and profitability.

Besides, the survey found that 80% of Mexicans use their mobile handsets to listen music, while 82% use their handset to play games. Also, 11% of users access social networks from their mobile. For heavy users this number goes to 32% while 6% have accessed a bank service and 5% have made a payment.

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MMSC to power MobileOne MMS traffic

www.WirelessFederation.com/news: MobileOne (M1), a leading mobile communications provider in Singapore, deployed Acision Multimedia Messaging Service Centre (MMSC), world’s leading messaging company, to support ongoing growth
in MMS traffic. The announcement was made by MMSC on December 10.

M1′s multimedia channel enables person-to-person, premium content and application-to-person messaging, needed to support mobile marketing activities and also enable uploads to social network and user generated content sites such as Facebook and YouTube. Acision’s proven MMSC architecture will provide M1 with the capacity to process high volume MMS traffic and efficiently manage that traffic during peak periods.

It can also create, manage and deliver multimedia-based marketing campaigns using the Acision Rich Media Broadcaster.

According to P Subramanium, Chief Marketing Officer of M1, MMSC would greatly enhance the capability and sophistication of M1′s multimedia message delivery service for both the enterprise and consumer segments. Besides, the clients in the retail and other commercial sectors would receive full multimedia effects of visuals and sound in its location-based advertising and application-based services.

MTC upgrades SMSC (Kuwait)

MTC-Vodafone Kuwait has upgraded its short message service centre (SMSC) to a new next generation IP-based SMSC from Acision. Nadia Al-Saif, manager of value added services at the cellco, commented: ‘We have seen the demand for messaging in Kuwait explode over the past year and wanted to ensure that we were prepared for future growth and able to continue providing our loyal customers with the best quality experience available.’ Acision was formerly LogicaCMG’s Telecoms Products division.

 

Wireless   

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