AdMob used to boost Battle Bear App Store ranking

On 03.15.10, In Mobile Marketing, By Editor

In order to boost up the ranking of its Battle Bears iPhone game, the SkyVu Pictures ran a mobile ad campaign via the AdMob ad network.

According to Benjamin Vu, founder of SkyVu Bellevue, CA, the company’s major update to Battle Bears was released during a very competitive holiday season. The company launched a weekend burst campaign for the iPhone game, with the help of AdMob, which catapulted both the company’s paid and free versions back into the top 50.

Basically SkyVu Pictures is an animation studio specializing in computer generated animation for commercials ads and entertainment projects. The campaign aimed at pushing Battle ears Free into the top 100 overall free applications.

The ad campaigns not just increased the daily volume of the application by 1000 percent but also increased the daily paid download volume of the application by a stunning 300 percent. Even the ranking of the free application improved from 150 to 59.

According to Johanna Werther, manager of product marketing at AdMob, San Mateo, CA, Battle Bears came to the company with the goal of pushing the app into their Top 100 Free Apps, driving downloads and boosting the ranking of its paid version. By displaying Battle Bears ads within AdMob’s network of mobile applications, users had the opportunity to easily download the application and the results for Battle Bears were Strong.

Battle Bears is a one-person shooter game in which the player has to control a renegade teddy bear hidden behind sandbags while he shoots at the enemy teddy bears.

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Google rivals asked for declarations by FTC (USA)

On 03.11.10, In Mobile, By Editor

www.WirelessFederation.com/news: A sworn declaration has been seeked by US regulators from Google Inc. competitors and advertisers. The declaration is the part of the regulators probe of the Internet Company’s bid to buy AdMob Inc., indicating the government may challenge the deal.

Google’s proposed purchase of AdMob is under the Federal Trade Commission investigation to find out whether the deal would reduce competition in the market for Internet advertising on mobile phones.

AdMob sells ads that appear on Web pages and applications on mobile phones and the agency is assessing whether the purchase would let Google parlay its dominance in Internet searches on computers to phones.

Declarations are collected by Agency officials when they think there is some significant chance. The court will be asked by the agency to block a merger, or seek to modify a deal.

Google on the other hand has decided to continue the talk with the FTC and provide information. The deal between Google and AdMob will give rise to the largest mobile- advertising company in the USA reigning over 21% of the market in 2009.

According to Thomas Ensign, counsel in the antitrust, competition and trade practice of Freshfields Bruckhaus Deringer LLP in Washington, it is difficult to envision a scenario where this development, if true, is positive for Google-AdMob but it doesn’t necessarily mean the agency is going to challenge the deal.

Agency’s staff might be persuaded by the negotiation between Google and the FTC that the deal won’t harm competition but at the end of the investigation it’s up to the agency’s commissioners to decide whether to challenge the deal in court.

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Quattro Wireless ad group bought by Apple

On 01.08.10, In Mobile, By Editor

www.WirelessFederation.com/news: In a $275 million deal, mobile advertising delivery company Quattro Wireless has been acquired by Apple. According to the VP Andy Miller, offerings and services from Quattro Wireless will not change as of now and the company will continue to operate the Quattro Wireless network across all devices and platforms.

The deal came after Google’s acquisition of AdMob which has a virtual stranglehold on the traditional online advertising market, in November for $750m in stock. However, the deal is now under scrutiny by the Federal Trade Commission for possible antitrust violations.

Quattro will be used by Apple as a selling point to attract developers who make applications for the iPhone and iPod touch. Apple can better enable their app providers with Quattro to generate revenue through advertising.

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Google acquires Gizmo5 to take on Skype. Deal valued at US$ 30 Million.

On 11.10.09, In Mobile, By admin
Google has been on the prowl acquiring some strategic companies in what could be termed as the next frontier. After acquring Admob, Techcrunch has reported that it is to acquire VOIP Start-up Gizmo5 for about USD 30 Million.
The deal comes after Skype successfully negotiated a deal with its former owners Niklas Zennstrom and Janus Friis, to maintain full possession of the technology it requires to operate.
Gizmo5, operated by Michael Robertson (of mp3.com fame), was reportedly in discussions with Skype about a potential acquisition should the company lose its legal battle with its former founders. But since that dela has gone through now, Skype no longer requires Gizmo5 as a potential back-up plan.
Google will now set itself up as a VOIP provider to rival Skype, which holds the vast majority of the market and accounts for 8% of all international voice traffic.
While Google already offers a feature for users to speak over the internet via Google Talk/Voice, it does not have the ability to make incoming or outbound calls to “real” telephones – a service Gizmo5 has already established. Interestingly, Gizmo5 has already been integrated with Google Voice, a service that replaces a user’s telephone numbers with a single number for all devices.

Google has been on the prowl acquiring some strategic companies in what could be termed as the next frontier. After acquring Admob, Techcrunch has reported that it is to acquire VOIP Start-up Gizmo5 for about USD 30 Million.

The deal comes after Skype successfully negotiated a deal with its former owners Niklas Zennstrom and Janus Friis, to maintain full possession of the technology it requires to operate.

Gizmo5, operated by Michael Robertson (of mp3.com fame), was reportedly in discussions with Skype about a potential acquisition should the company lose its legal battle with its former founders. But since that dela has gone through now, Skype no longer requires Gizmo5 as a potential back-up plan.

Google will now set itself up as a VOIP provider to rival Skype, which holds the vast majority of the market and accounts for 8% of all international voice traffic.

While Google already offers a feature for users to speak over the internet via Google Talk/Voice, it does not have the ability to make incoming or outbound calls to “real” telephones – a service Gizmo5 has already established. Interestingly, Gizmo5 has already been integrated with Google Voice, a service that replaces a user’s telephone numbers with a single number for all devices.

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Google acquires Admob for USD 750 Million.

On 11.10.09, In Mobile, By Editor
Google has just announced that it has acquired AdMob, the mobile advertising company, for $750 million.
Sequoia Capital, Accel Partners, DFJ and Northgate Capital will see a huge upside from this investment.
AdMob founder Omar Hamoui sent the following letter to customers:
Today we announced that AdMob has signed a definitive agreement to be acquired by Google for $750 million. We are extremely excited about this new partnership and what it means for our advertiser, developer and publisher partners.
AdMob’s people, products and tools will continue to work to deliver successful campaigns for you and to effectively monetize your mobile traffic – no interruptions. Our product and engineering teams will keep building great products for our customers. Our sales team will keep working with our thousands of advertisers to deliver successful campaigns. Our business development team will keep working to maximize ad revenue for the more than 15,000 mobile Web sites and applications that make up AdMob’s publisher network.
After our deal closes, AdMob will work with Google to accelerate the pace of innovation in mobile and do an even better job for you. We believe this deal will benefit our advertisers, developers and publishers by:
*Increasing our investment in building innovative and engaging ad units across platforms and to further improve targeting and tracking.
*Building even more powerful relevance and optimization capabilities, and more powerful technology and tools to monetize mobile traffic.
*Increasing the effectiveness of display advertising on mobile devices by leveraging Google sales team, infrastructure and relationships.
*Improving the already high level of service and support we deliver to our advertisers, developers and publishers.
Google has written its own blog post announcing the Admob deal:
iPhone and Android users browse the Internet more often than anyone else [Morgan Stanley], contributing to Google’s 5x mobile search growth over the past two years
And a quarter of these same iPhone and Android users spend nearly 90 minutes per day using applications on their devices [AdMob]
Google has also set up a website to explain the benefits of the AdMob acquisition, detailing the rapidly growing (and still in its infancy) mobile advertising space. Google has also shown what it has currently vis-a-vis where admob is popular today:

Google has just announced that it has acquired AdMob, the mobile advertising company, for $750 million.

Sequoia Capital, Accel Partners, DFJ and Northgate Capital will see a huge upside from this investment.

AdMob founder Omar Hamoui sent the following letter to customers:

Today we announced that AdMob has signed a definitive agreement to be acquired by Google for $750 million. We are extremely excited about this new partnership and what it means for our advertiser, developer and publisher partners.

AdMob’s people, products and tools will continue to work to deliver successful campaigns for you and to effectively monetize your mobile traffic – no interruptions. Our product and engineering teams will keep building great products for our customers. Our sales team will keep working with our thousands of advertisers to deliver successful campaigns. Our business development team will keep working to maximize ad revenue for the more than 15,000 mobile Web sites and applications that make up AdMob’s publisher network.

After our deal closes, AdMob will work with Google to accelerate the pace of innovation in mobile and do an even better job for you. We believe this deal will benefit our advertisers, developers and publishers by:

  • Increasing our investment in building innovative and engaging ad units across platforms and to further improve targeting and tracking.
  • Building even more powerful relevance and optimization capabilities, and more powerful technology and tools to monetize mobile traffic.
  • Increasing the effectiveness of display advertising on mobile devices by leveraging Google sales team, infrastructure and relationships.
  • Improving the already high level of service and support we deliver to our advertisers, developers and publishers.

Google has written its own blog post announcing the Admob deal:

iPhone and Android users browse the Internet more often than anyone else [Morgan Stanley], contributing to Google’s 5x mobile search growth over the past two years..

And a quarter of these same iPhone and Android users spend nearly 90 minutes per day using applications on their devices [AdMob]

Google has also shown in its press section,  what it has currently vis-a-vis where admob is popular today:

Google -Admob

Google -Admob

As Google points out, the deal follows similar acquisitions by traditional online companies looking to move into mobile:  AOL bought Third Screen Media more than two years ago, Yahoo picked up Actionality and Microsoft bought ScreenTonic.

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Top Media Companies Sign Up To Media Trust’s Innovative Youth Mentoring Scheme

On 05.03.07, In Mobile, By Editor

Mediatrust writes….Media Trust has extended its services with the launch of a unique Youth Mentoring initiative, funded by the Department for Culture, Media and Sport(DCMS). The Youth Mentoring initiative, launched on 28th February, is the first of its kind in England and will bring together media professionals and young people aged 14-25 at risk of anti-social behaviour to work together on specific projects.

Tessa Jowell, Secretary of State for Culture, Media and Sport, Andy Duncan, Chairman of Media Trust and Chief Executive of Channel 4 and Robert Thomson, Editor of The Times launched the initiative at ITV. High profile media companies including BSkyB, ITV, BBC, Emap, Channel 4, Turner, Disney Channel UK, Warner Brothers, IPC Media, AOL and The Times have already joined up to the scheme, pledging to promote it among their staff and drive mentor sign-ups.

Organisations working with young people at risk are naturally placed to act as the gateway reaching this group and spreading the word about the Youth Mentoring opportunity. Barnardo’s, Foyer, The Prince’s Trust, YMCA England, Crime Concern, YCTV, Fairbridge, Dalston Youth Project, Live Magazine and UK Youth are among those already committed to the scheme.

The unique initiative will give young people access to a role model who will be able to offer a range of support including personal advice, encouragement, industry insights and guidance on specific projects. The vision of the initiative is to develop the skills and employability of young people and give them the chance to change their lives in a positive way.

Unlike many other mentoring schemes, Youth Mentoring will offer a “pick ‘n’ mix? range of programmes for mentors to choose from, including one to one and group mentoring with the option of a short or long term commitment. Youth Mentoring is open to anyone in the media industry, regardless of company, job title or department. All mentors will receive training before embarking on the programme.

Andy Duncan, Chairman of Media Trust said, “Media Trust’s Youth Mentoring is a fantastic way for the media industry to reach out to young people and ultimately help them to change the direction of their lives. I personally will be encouraging staff at Channel 4 to dedicate some time to this initiative, which will be enormously rewarding for both the mentor and the mentee.?

Robert Thomson, Editor, The Times said, “The Times is proud to be associated with Media Trust’s Youth Mentoring initiative. Those of us who are privileged to work in the media industry know that it is a creative, intelligent industry that has the ability to inspire and educate. We should seize this opportunity to work with young people to help them make informed decisions about their choice of career and to encourage people to find out more about what our industry has to offer.?

The initiative, funded by the DCMS, is part of the Government’s Respect Action Plan, aimed at tackling anti-social behaviour and creating a modern culture of respect. Youth Mentoring will initially concentrate on 14 key areas in England.

Tessa Jowell, Secretary of State for Culture, Media and Sport said, “This initiative will allow professionals across the whole media landscape to demonstrate how much this industry has to offer. But more than that, the mentors will be helping young people to find a new passion, something that will rekindle their sense of self confidence and self worth. And with the right support some of these young people will end up being the journalists, broadcasters and technicians of tomorrow.?

Youth Mentoring will sit alongside Media Trust’s existing services, including Media Matching, where media professionals are matched with charities to provide pro-bono or low-cost communications support. The launch of Youth Mentoring coincided with an event to thank Media Trust’s bank of media volunteers.

   

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