Google acquires Admob for USD 750 Million.
Google has just announced that it has acquired AdMob, the mobile advertising company, for $750 million.
Sequoia Capital, Accel Partners, DFJ and Northgate Capital will see a huge upside from this investment.
AdMob founder Omar Hamoui sent the following letter to customers:
Today we announced that AdMob has signed a definitive agreement to be acquired by Google for $750 million. We are extremely excited about this new partnership and what it means for our advertiser, developer and publisher partners.
AdMob’s people, products and tools will continue to work to deliver successful campaigns for you and to effectively monetize your mobile traffic no interruptions. Our product and engineering teams will keep building great products for our customers. Our sales team will keep working with our thousands of advertisers to deliver successful campaigns. Our business development team will keep working to maximize ad revenue for the more than 15,000 mobile Web sites and applications that make up AdMob’s publisher network.
After our deal closes, AdMob will work with Google to accelerate the pace of innovation in mobile and do an even better job for you. We believe this deal will benefit our advertisers, developers and publishers by:
- Increasing our investment in building innovative and engaging ad units across platforms and to further improve targeting and tracking.
- Building even more powerful relevance and optimization capabilities, and more powerful technology and tools to monetize mobile traffic.
- Increasing the effectiveness of display advertising on mobile devices by leveraging Google sales team, infrastructure and relationships.
- Improving the already high level of service and support we deliver to our advertisers, developers and publishers.
Google has written its own blog post announcing the Admob deal:
iPhone and Android users browse the Internet more often than anyone else [Morgan Stanley], contributing to Google’s 5x mobile search growth over the past two years..
And a quarter of these same iPhone and Android users spend nearly 90 minutes per day using applications on their devices [AdMob]
Google has also shown in its press section, what it has currently vis-a-vis where admob is popular today:
As Google points out, the deal follows similar acquisitions by traditional online companies looking to move into mobile: AOL bought Third Screen Media more than two years ago, Yahoo picked up Actionality and Microsoft bought ScreenTonic.
Big scope seen in data service expansion for Canadian mobile phone operators
(CP) -
‘s mobile-phone industry has vast room to grow in data services for businesses and consumers, the president of the country’s biggest cellphone operator said Tuesday.
Nadir Mohamed of Rogers Communications Inc. (TSX:RCI.B) told a BMO Capital Markets media and telecom conference that at business forums such as Tuesday’s event 95 per cent of those present typically have mobile-e-mail devices, mostly BlackBerrys made by Research In Motion Ltd. (TSX:RIM). But he estimated only five per cent of businesspeople who could profit from constant e-mail access have it.
“There’s lots of room for e-mail connectivity and applications on the business side,” he said.
“On the consumer side it’s been fuelled by SMS (short message service),” he added.
“Both sides of the equation are growing and in my mind will continue to grow significantly.”
In terms of transmitting video to mobile devices, “the noise we’re making is more about the brand,” Mohamed said, and “video is some time away from being a meaningful contributor” to revenue.
In the wake of Monday’s announcement by Telus Corp. (TSX:T) that it will become an income trust, Mohamed said Rogers has no similar plans – primarily because it won’t have to pay income tax in the foreseeable future thanks to almost $4 billion in accumulated tax losses.
He added that paying a high dividend is not a priority for Toronto-headquartered
‘s largest cable-television operator as well as the biggest wireless provider.
“Clearly the focus is paying down our debt – that’s goal No. 1,” he said. “We’re not going to go from a growth company to a yield company anytime soon.”
Meanwhile, the country’s largest telephone company,
(TSX:BCE), continues to struggle with “service issues in the consumer segment,” George Cope,
‘s new president and chief operating officer, acknowledged at the meeting.
Bell has geared up for competition from cable-TV operators and others in local telephone service after generations as a monopoly and it has “an unbelievably reliable local access service,” he declared, but it remains hamstrung by “ridiculous” federal regulations.
“The last time I looked I don’t think
needs our help in terms of their financial position by the regulator,” he said.
Still, he acknowledged, “our customer service has to improve, and it’s a very tricky balance as you’re taking costs out there.”
Cope, the former president of Telus Mobility who joined Bell in January, said it’s too early to know whether erosion of Bell’s local access line business has hit bottom, but “now for the first time (competitors) have churn, not just us,” while Bell remains “the clear leader in the enterprise segment.”
Asked about the income trust issue, Cope noted that rural phone operations were spun off this summer in the Bell Aliant Regional Communications Income Fund (TSX:BA.UN) and he repeated a previous statement that “management and the board continue to review the suitability of the income trust structure” for the rest of the enterprise.
“That’s all I’m saying.”
Also at Tuesday’s conference, Marc Tellier, president and CEO of Yellow Pages Group (TSX:YLO.UN), said the trust’s “big focus is really to integrate one national platform” after a series of acquisitions ranging from the Trader Canada group of advertising publications to the MTS Media phone-book operation in Manitoba.
“It’s not that it’s difficult work, it’s just that there’s a lot of wood to chop” in such tasks as consolidating eight accounting and human resources systems, Tellier said.
Yellow Pages is also working to expand its clientele by attracting more national advertisers, which “typically don’t come to us in droves,” he said.
Tellier added that the trust now has “a much more compelling value equation for national advertisers” such as automotive companies which he said account for one-fifth of all advertising in the
.
Source- http://money.canoe.ca
Technorati : Canada, Mobile, RIM
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