Google acquires mobile payment company Zetawire

Google has acquired Zetawire, a small stealth startup focusing on mobile payments.

Zetawire was in the early stages of development, but 451 Group has uncovered that the startup was granted a patent for mobile banking, advertising, identity management, credit card and mobile coupon transaction processing.

Terms of the deal, along with when the acquisition plans began are unknown; however, the acquisition was concluded back in August, around the time Google also bought up social apps startup Slide (which was led by a Paypal co-founder) and social currency company Jambool.

Google has been working in the area of NFC (near-field communications). These are the same chips you’ll find inside your credit card. The latest Android, the Nexus S, is the first phone to include an NFC chip, and that is what is required to go forward with mobile payments.

500 Million People will be using mobile health applications in 2015

Although the potential benefits of mHealth solutions have been widely discussed for over a decade, the market never emerged from the trial phase. Smartphone applications will enable the mHealth industry to successfully reach out to 500m of a total 1.4bn smartphone users in 2015 the new Global Mobile Health Market Report 2010-2015” by research2guidance says.

Ralf-Gordon Jahns, Head of Research at research2guidance, points out Our findings indicate that the long-expected mobile revolution in healthcare is set to happen. Both healthcare providers and consumers are embracing smartphones as a means to improving healthcare.”

Not only are consumers taking advantage of smartphones to manage and improve their own health, a significant number (43%) of mHealth applications are primarily designed for healthcare professionals. These include CME (Continued Medical Education), remote monitoring and health care management applications.

Currently there are 17,000 mHealth applications in major app stores, 74% of them adhering to the paid business model. With more and more traditional healthcare providers joining the mobile applications market, the business models will broaden to include healthcare services, sensor, advertising and drug sales revenues.

With the growing sophistication level of mHealth applications, only 14% of the total market revenue in the next 5 years will come from application download revenue” explains Egle Mikalajunaite Senior Research Analyst. 76% of total mHealth application market revenue will come from related services and products such as sensors”.

The Global Mobile Health Market Report 2010-2015” by research2guidance is a business guide for traditional healthcare companies as well as for mobile operators wishing to successfully engage into the new mHealth market.

About research2guidance:

research2guidance is a Berlin-based market research company specialized in the mobile industry. The company’s service offerings include comprehensive market studies, as well as bespoke research and consultancy.

Motorola Sues Apple for Patent violation

­Motorola has sued Apple for allegedly violating 18 patents relating to wireless email, antenna design and other technologies used in the company’s iPhone and iPod touch devices. Motorola filed the complaint with the U.S. International Trade Commission (ITC) and US district courts in Florida and Illinois claims that Motorola engaged in lengthy negotiations with Apple but was forced to file a lawsuit after Apple refused to pay licensing fees for the relevant technologies.

Motorola Mobility has requested that the ITC begin an investigation into Apple’s use of Motorola’s patents and, among other things, issue an Exclusion Order barring Apple’s importation of infringing products, prohibiting further sales of violating products that have already been imported, and halting the marketing, advertising, demonstration and warehousing of inventory for distribution and use of such imported products in the United States.

In the District Court actions, Motorola Mobility has requested that Apple cease using Motorola’s patented technology and provides compensation for Apple’s past infringement.

According to Kirk Dailey, corporate vice president of intellectual property at Motorola Mobility, Motorola has innovated and patented throughout every cycle of the telecommunications industry evolution, from Motorola’s invention of the cell phone to its development of premier smartphone products. The company has extensively licensed the industry-leading intellectual property portfolio, consisting of tens of thousands of patents in the U.S. and worldwide. After Apple’s late entry into the telecommunications market, the company engaged in lengthy negotiations, but Apple has refused to take a license. Motorola had no choice but to file these complaints to halt Apple’s continued infringement. Motorola will continue to take all necessary steps to protect its R&D and intellectual property, which are critical to the company’s business.

Telefonica seeks one media agency for O2 operations (Europe)

www.WirelessFederation.com/news: A tender process has been launched by Telefonica to select one media agency for the five European countries where the company is operating its business under the O2 brand. Currently, it is operational in UK, Germany, Czech Republic, Ireland and Slovakia.

All incumbent agencies employed in the region will be included in the pitch which will be staged in Madrid in May. International media agencies will be asked by Telefonica to prepare a single bid to handle all the company’s advertising in Europe.

Clear ability to work consistently across the region has to be displayed by the agency planning and coordinating advertising activities while optimizing available budget.

Telefonica Technical Media Division adopted a strategy to align and standardize its media agency policy across its European regions and the move is just a part of this strategy. The process has been recently completed in Spain and Latin America by the telco.

Orange to strengthen its advertising foothold in Europe

www.WirelessFederation.com/news: In order to strengthen the advertising capabilities, Orange is set to take two moves- first one is to create what it claims is Europe’s first online advertising exchange and the second one is to add interactive ads to its fixed-line TV services.

By allowing firms to bid for advertising space in a real-time auction, the main aim of Orange Ad Market is to change the way online advertising space is sold throughout Europe. By the end of 2011, market for online advertising tipped to be worth $15 billion is seeked to be tapped by Orange.

The Ad market will be initially launched in UK and France this quarter and will later include other countries as part of a multi-year deal with advertising technology provider Open X. According to Orange, it will leverage its position as Europe’s largest advertising network to get publishers on-board Ad Market, which it states has a global reach of 343 million unique monthly users.

AT&T to launch campaign against texting and driving (USA)

www.WirelessFederation.com/news: A campaign would be launched by AT&T to create awareness regarding the risks of texting and driving, informing cell phone users that text messages can – and should – wait until after driving. True stories will be featured in the national campaign showing text message that was sent or received before someone’s life was altered, or even ended, because of texting and driving.

It would also be demonstrated in the campaign that text messages are not as significant as potentially dire consequences of reading or responding while driving. The campaign will be rolled out in the coming months spanning print, electronic, TV and online advertising. People can also visit AT&T’s online resource center www.att.com/txtngcanwait and download information about texting while driving such as a parent-teen pledge; a teen-teen pledge; a poster; a brochure; safety tips; and more.

A facebook application has also been launched AT&T found at www.facebook.com/att and which can be shared to encourage each other to take the pledge to not text and drive. A pledge has also been introduced by AT&T via a “twitition” on Twitter to ask followers to rally around the cause.

MMSC to power MobileOne MMS traffic

www.WirelessFederation.com/news: MobileOne (M1), a leading mobile communications provider in Singapore, deployed Acision Multimedia Messaging Service Centre (MMSC), world’s leading messaging company, to support ongoing growth
in MMS traffic. The announcement was made by MMSC on December 10.

M1′s multimedia channel enables person-to-person, premium content and application-to-person messaging, needed to support mobile marketing activities and also enable uploads to social network and user generated content sites such as Facebook and YouTube. Acision’s proven MMSC architecture will provide M1 with the capacity to process high volume MMS traffic and efficiently manage that traffic during peak periods.

It can also create, manage and deliver multimedia-based marketing campaigns using the Acision Rich Media Broadcaster.

According to P Subramanium, Chief Marketing Officer of M1, MMSC would greatly enhance the capability and sophistication of M1′s multimedia message delivery service for both the enterprise and consumer segments. Besides, the clients in the retail and other commercial sectors would receive full multimedia effects of visuals and sound in its location-based advertising and application-based services.

Big scope seen in data service expansion for Canadian mobile phone operators

(CP) -

‘s mobile-phone industry has vast room to grow in data services for businesses and consumers, the president of the country’s biggest cellphone operator said Tuesday.

Nadir Mohamed of Rogers Communications Inc. (TSX:RCI.B) told a BMO Capital Markets media and telecom conference that at business forums such as Tuesday’s event 95 per cent of those present typically have mobile-e-mail devices, mostly BlackBerrys made by Research In Motion Ltd. (TSX:RIM). But he estimated only five per cent of businesspeople who could profit from constant e-mail access have it.

“There’s lots of room for e-mail connectivity and applications on the business side,” he said.

“On the consumer side it’s been fuelled by SMS (short message service),” he added.

“Both sides of the equation are growing and in my mind will continue to grow significantly.”

In terms of transmitting video to mobile devices, “the noise we’re making is more about the brand,” Mohamed said, and “video is some time away from being a meaningful contributor” to revenue.

In the wake of Monday’s announcement by Telus Corp. (TSX:T) that it will become an income trust, Mohamed said Rogers has no similar plans – primarily because it won’t have to pay income tax in the foreseeable future thanks to almost $4 billion in accumulated tax losses.

He added that paying a high dividend is not a priority for Toronto-headquartered

‘s largest cable-television operator as well as the biggest wireless provider.

“Clearly the focus is paying down our debt – that’s goal No. 1,” he said. “We’re not going to go from a growth company to a yield company anytime soon.”

Meanwhile, the country’s largest telephone company,

(TSX:BCE), continues to struggle with “service issues in the consumer segment,” George Cope,

‘s new president and chief operating officer, acknowledged at the meeting.

Bell has geared up for competition from cable-TV operators and others in local telephone service after generations as a monopoly and it has “an unbelievably reliable local access service,” he declared, but it remains hamstrung by “ridiculous” federal regulations.

“The last time I looked I don’t think

needs our help in terms of their financial position by the regulator,” he said.

Still, he acknowledged, “our customer service has to improve, and it’s a very tricky balance as you’re taking costs out there.”

Cope, the former president of Telus Mobility who joined Bell in January, said it’s too early to know whether erosion of Bell’s local access line business has hit bottom, but “now for the first time (competitors) have churn, not just us,” while Bell remains “the clear leader in the enterprise segment.”

Asked about the income trust issue, Cope noted that rural phone operations were spun off this summer in the Bell Aliant Regional Communications Income Fund (TSX:BA.UN) and he repeated a previous statement that “management and the board continue to review the suitability of the income trust structure” for the rest of the enterprise.

“That’s all I’m saying.”

Also at Tuesday’s conference, Marc Tellier, president and CEO of Yellow Pages Group (TSX:YLO.UN), said the trust’s “big focus is really to integrate one national platform” after a series of acquisitions ranging from the Trader Canada group of advertising publications to the MTS Media phone-book operation in Manitoba.

“It’s not that it’s difficult work, it’s just that there’s a lot of wood to chop” in such tasks as consolidating eight accounting and human resources systems, Tellier said.

Yellow Pages is also working to expand its clientele by attracting more national advertisers, which “typically don’t come to us in droves,” he said.

Tellier added that the trust now has “a much more compelling value equation for national advertisers” such as automotive companies which he said account for one-fifth of all advertising in the

.

Source- http://money.canoe.ca

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