M-Paisa, Afghanistan’s first mobile money transfer service, today announced an agreement with Kam Air to provide airline ticket purchase using the mobile phone. For the first time in Afghanistan, customers can now pay for airline tickets, quickly, easily and securely, with M-Paisa, powered by Roshan. Customers who purchase tickets through M-Paisa will also receive 10% off the airline purchase price.
“As part of our commitment to bringing innovative services to Afghanistan, we are pleased to be partnering with Kam Air, to bring the convenience and safety of mobile purchases to our customers. This partnership expands our growing merchant network throughout the country, providing more ways for Roshan customers to make purchases, using their M-Paisa wallet,” said Karim Khoja, Chief Executive Officer, Roshan. Kam Air is also a strategic partner in Roshan’s VIP program, the first of its kind in Afghanistan.
“The introduction of mobile airline ticket purchase with M-Paisa and Roshan is part of our continued focus on our customers. Our partnership with M-Paisa will enable us to provide a superior level of service and flexibility by using unique technology to make air travel more convenient for our customers travelling within and beyond Afghanistan, said Zamarai M. Kamgar, Chief Executive Officer.
Customers can dial 4422 from their Roshan mobile to book their ticket. Upon payment through M-Paisa, customers will receive an SMS with a reference number, which will serve as their ticket.
M-Paisa is powered by Roshan, Afghanistan’s leading telecommunications provider and is also part of the Vodafone Money Transfer Group, which has over 22 million M-Paisa/M-Pesa customers worldwide. In April 2011, M-Paisa received Afghanistan’s first Electronic Money Institute (EMI) license from the Da Afghanistan Bank.
About M-Paisa
Introduced by Roshan in 2008 in partnership with Vodafone, M-Paisa is Afghanistan’s first mobile money transfer service, providing service to 97% of the unbanked population in the country. M-Paisa offers safe, secure and fast access to a range of financial services including receipt and payment of microfinance loans, peer-to-peer fund transfer, salary disbursement, purchase of airtime and bill payments. The service facilitates the transfer of funds using a mobile phone through Short Message Service (SMS) and an Interactive Voice Response (IVR) system. The IVR based menu is available to customers in Dari, Pashto and English, an important feature in Afghanistan where 70% of the population is illiterate. M-Paisa relies on Roshan’s robust mobile network which spans across 230 cities and towns in all of Afghanistan’s 34 provinces. This allows for the extension of financial services to the mass unbanked population.
About Roshan
Roshan (Telecom Development Company Afghanistan Ltd) is Afghanistan’s leading telecommunications provider, with coverage in over 230 cities and towns and approximately 5 million active subscribers. Roshan directly employs more than 1,200 people and provides indirect employment to more than 30,000 people. Since its inception seven years ago, Roshan has invested over $500 million in Afghanistan and is the country’s single largest investor and tax payer. Roshan is deeply committed to Afghanistan’s reconstruction and socio-economic development. The Aga Khan Fund for Economic Development (AKFED), part of the Aga Khan Development Network (AKDN), is a major shareholder of Roshan and promotes private initiatives in building economically sound enterprises in the developing world. Also owned in part by Monaco Telecom International (MTI) and TeliaSonera, Roshan brings international expertise to Afghanistan and is committed to the highest standards of network quality and coverage for the people of Afghanistan.