1020 Placecast launches ShopAlerts
1020 Placecast, location-based marketing firm has unveiled ShopAlerts which according to the firm is a new way to bring customers closer to the brands they love. The company has claimed that the service has already demonstrated promising results in trials with retail marketers across the United States.
According to Greg Sterling, Senior Analyst for Opus Research’s Internet2Go program, SMS is already a very effective marketing platform and by adding location to the proposition the companies will see even greater consumer response.
ShopAlerts is designed to work easily and efficiently within the existing marketing structure and needs of retailers.
BSNL launches pre-paid facility on landline phones
Shimla, October 3: THE Bharat Sanchar Nigam limited (BSNL) today rolled out fresh plans for Himachal Pradesh to upgrade telecom services — in both mobile and fixed lines categories — and offered to extend closed group dialer??? facility to other categories of professionals and government servants. At a ceremony to launch its pre-paid facility for the fixed lines category, Shri Kant Sharma, chief general manager of the Himachal circle, said here that BSNL had created a world record by having 31,000 mobile subscribers benefiting under the closed group dialer??? facility. Initially, the package was proposed only for 20,000 subscribers.The facility is currently available only to the state government servants and would soon be extended to other categories of professionals. Moved by its success, we are going to create a new group for the government servants and employees of PSUs,??? the CGM told a press conference here today.
Sharma said the BSNL would shortly go for two new services for mobile phone users. These include location-based applications (LBA) and missed-call alerts. Under LBA, private companies will be allowed to communicate with subscribers to inform them about the facilities available with them.
Source- http://cities.expressindia.com
