1020 Placecast, location-based marketing firm has unveiled ShopAlerts which according to the firm is a new way to bring customers closer to the brands they love. The company has claimed that the service has already demonstrated promising results in trials with retail marketers across the United States.
According to Greg Sterling, Senior Analyst for Opus Research’s Internet2Go program, SMS is already a very effective marketing platform and by adding location to the proposition the companies will see even greater consumer response.
ShopAlerts is designed to work easily and efficiently within the existing marketing structure and needs of retailers.
