Amobee Media Systems helps Telefónica to roll out its Mobile Advertising Globally
www.WirelessFederation.com/news: Amobee Media Systems announced that it has successfully delivered campaign management platform and global mobile ad serving for Telef³nica in its 18 markets worldwide with its O2 businesses actively serving brand campaigns in UK, Ireland, Germany, Czech Republic, Spain, Mexico, Argentina and Chile.
Telef³nica with the help of Amobee can dynamically ad-serve all mobile communication channels including mobile internet, applications, games, video, and messaging through one uniform advertising solution.
Besides, Telef³nica can also serve as a single point for agencies and advertisers who wish to buy ad-enabled inventory to deploy and monitor campaigns across multiple channels and markets simultaneously.
Amobee Media Systems, the world leader in advertising solutions for mobile operators, through its operator-centric approach and unique composition of exclusive partnerships in key geographies has served mobile advertising campaigns for many of the world’s top agencies and brands enabling them to achieve as much as 80% audience share in several markets.
Orange France Launches First Ad-Funded Trial, Brings Coke And Saab On Board
Orange France has taken the wraps off the country’s first ad-funded scheme involving major brands including Coke, Saab, Travelski, Soci©t© G©n©rale, and Mobifun. The operator will test the ad-funded model, a business model that uses advertising to help fund mobile content and entertainment services, for the next two months using technology provided by mobile advertising solutions company Amobee Media Systems (Amobee also has some intersting stats about the viability of ad-funded schemes). The trial will offer users the option of downloading a game, from leading games publisher Filao, at a reduced price or for free, if they accept advertising within the game. The ads are served interstitially during idle time in between levels or while the game is loading.
