The most popular Mobile websites in the US in terms of mobile-to-Internet audience ratio, according to a new ‘MobileWeb metrix’ from Telephia and comScore Networks.
Top Web Sites Ranked by Mobile-to-PC Reach Index (U.S.)
| Web site | % Mobile Reach | % PC Reach | Index* |
| AccuWeather | 7.5 | 1.7 | 435 |
| ESPN | 17.9 | 9.4 | 190 |
| The Weather Channel (Weather.com) | 22.1 | 12.7 | 174 |
| Yahoo! Weather | 9 | 5.7 | 157 |
| Gmail | 6.7 | 5.6 | 119 |
| CitySearch | 7.8 | 7.3 | 107 |
| CNN | 11.5 | 14.1 | 82 |
| Yahoo! Games | 9.3 | 12 | 78 |
| Yahoo! Mail | 29.4 | 44.4 | 66 |
| Yahoo! Driving Directions | 7.2 | 11.6 | 62 |
| MSN Hotmail | 15.3 | 26.6 | 57 |
| AOL Mail | 13.7 | 24 | 57 |
| MapQuest | 13.2 | 27.8 | 48 |
| Yahoo! Search | 11.1 | 43.8 | 25 |
| Google Search | 13 | 56.7 | 23 |
*Note: Mobile-to-PC Reach Index for a Web site is defined as the site’s reach among mobile Web users divided by its reach among PC-based Internet users.
Source: MobileWeb Metrix, a service of Telephia and comScore Networks, September 2006
Analysis:
According to inaugural results from the MobileWeb Metrix service, The Weather Channel, Yahoo! Weather and AccuWeather achieved mobile reach that outpaced their PC reach. All three sites had mobile-to-PC reach index scores above 120, pointing to significantly stronger reach among mobile Web users than among PC Web users.
With an index of 190, ESPN also has stronger reach among mobile Web users. By comparison, Google Search and Yahoo! Search have index scores of 23 and 25, respectively, indicating that their reach is higher among PC Web users, compared to mobile users. Among the four leading Web e-mail applications — Yahoo! Mail, MSN Hotmail, Gmail and AOL Mail — only Gmail over indexed on mobile reach.
MobileWeb Metrix is designed to provide media companies, advertisers, and agencies with a detailed comparison of audiences who view Internet content using PCs and mobile phones.
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