26% smartphone owners use new apps loyally,26% are fickle
A recent research study has unveiled that while smartphone and tablet owners are very willing to give applications a try, 26% of the time they never use the same application again. It is also found that another 26% of people become very loyal, repeat customers, using a new application more than 10 times.
The researchers analyzed app usage data from thousands of Android, iPhone, iPad, BlackBerry and Windows Phone 7 apps subscribed to their real-time mobile application analytics service. For all new customers of an app between July and September 2010, they counted the number of times customers used the same app through early March 2011.
The results revealed that 26% of new customers are fickle, install an app and only use it once. However, the share of customers lost with each additional usage drops quickly and half of customers use an app four or more times.
More importantly, 26% of new customers also become the most loyal customers, using an app more than 10 times over the following months–and many go on to use an app hundreds of times.
Finding Loyal Customers amid 10 Billion Downloads
With over 10 billion downloads from just Apple’s App Store, it’s clear that people are very willing to try new apps. It’s equally clear that app developers and publishers need to look beyond downloads and focus marketing resources on attracting and retaining the quarter of customers who tend to become loyal users.
Bharti Airtel enters into strategic relationship with VMware (India)
www.WirelessFederation.com/news: One of the leading emerging markets telecom operators, Bharti Airtel, announced an extension of its Managed Services portfolio by entering into a strategic relationship with VMware. Bharti Airtel’s Managed Virtual Compute services will help reduce total cost of ownership (TCO) for customers looking to transition to next-generation data center architectures. The initiative is set to provide a fillip to the Hosted IT services market in India.
The aim of the collaboration is to target the enormous market potential for cloud-based managed compute services in India by offering external IT infrastructure for customers, allowing them to increase or reduce compute capacity based on ever changing business demands. The company also announced it is joining the VMware Service Provider Program (VSPP).
Bharti Airtel’s Managed Virtual Compute services will ride on its existing network infrastructure across the country and be available to Enterprise customers on a ‘pay per use’ model. Services would include Web Services, File, Mail, Database, Transaction, Disaster Recovery, Co-location and other Managed Services.
According to Rajan Swaroop Executive Director – Enterprise Services, Bharti Airtel, Bharti Airtel recognizes the need of its customers in the virtualization space and is happy to be collaborating with VMware in offering cloud based services for our customers. And being a first-of-its kind initiative in India, it brings together strengths of Bharti Airtel’s managed services capabilities and highly reputed virtualization technologies from VMware.
T. Srinivasan, managing director, VMware India & SAARC on the other hand announced that the company is excited about this strategic relationship with Bharti Airtel as it further validates the value proposition for customers and partners to use cloud computing services based on the VMware platform.
For the end user, Managed Virtual Compute will act as a cost optimization tool. It would reduce the number of servers and related expense on space, power, operating system & management etc. Better management of IT capacity, optimize the resource allocation, will also be allowed by the services and it will also improve security and manageability of enterprise application and faster provision of new servers.
IPad sale expected to double by 2011 and triple by 2012
www.WirelessFederation.com/news: The sale of Apple iPad is expected to reach 7.1 million units in 2010 and it also expected that it will double in 2011 to 14.4 million and will nearly triple in 2012 to reach 20.1 million. The attractive design of the device apart from its compelling applications and multi-touch capability, which has always been some of the key components of Apple products, will play a major role in the exorbitant sale of iPad.
Early adopters and the one attracted to the iPad’s unique touch-screen-based user interface will drive the sale of the iPad in 2010. Flood of new applications, improved functionality and declining prices will play a major role in the increase in the sale of iPad in 2011 and 2012. Swift feature enhancements and the early addition of Flash support will also boost up the sale.
IPad ideally supports touch which is the new standard for user interfaces, providing a naturally intuitive way of operating an electronic device, whether you are two or 92. Although Apple has limited IPad as creation device by both minimizing and maximizing the capabilities of the devices, it has compensated by offering a wealth of easily consumable applications. As IPad is incapable of supporting Adobe Flash, its long term viability has come into question.
According to Francis Sideco, principal analyst, wireless communications, until Apple addresses this issue one way or another, its decision not to support Flash communicated earlier on by Apple CEO Steve Jobs will have a limiting effect on the iPad’s sales potential.
Google sells 135000 units of Nexus One in 1st 74 days
www.WirelessFederation.com/news: Until now, around 135,000 units of Google’s Nexus One mobile phone have been sold. Over 80 percent of all iPhone OS and Android devices have downloaded applications embedded with Flurry which in turn has allowed the company to estimate total handset sales.
Nexus One has been compared with Apple’s iPhone by Flurry. Apple iPhone sold 1 million units within 74 days on the market. The best-selling Android phone to date, Motorola Droid sold 1.05 million units in the same period.
It has been estimated that by March 19, only 135,000 units of Nexus One will be sold in its first 74 days on the market.
Sprint introduces virtual kiosk for handset test drive (USA)
www.WirelessFederation.com/news: A new feature for the customers and for the website has been launched by telecom operator Sprint through which new phones can be virtually tested by the users before taking the plunge and signing a two-year commitment.
The new customer service is expected to work for the telco which is otherwise not very famous for its extra ordinary services for its customers. San Mateo, California-based Device Anywhere has provided the service and it is also known for providing online simulators to developers looking for a way to test applications.
Sprint’s web site carries the sales tool where people can test drive real features on the phone, unlike the fake prototypes often found in kiosks or even stores. Apart from helping in the sale of the phones, the software offers two other features- it can also be used to help a person learn how to use a device through step-by-step tutorials at http://www.sprint.com/learn and demonstrate 34 different mobile devices available.
Bluesquare launches iPhone App
As a part of its mobile phones sportsbook offering, the online bookmaker Bluesquare has launched an iPhone web application which has been enabled by its mobile partner mkodo. The application offers live prices that refresh automatically within the page.
According to the sources from the company, live prices have been offered to allow customers to place bets faster than ever before. A user can easily get accustomed to its pop-up log-in system. The application also features the ability to add the blue square icon to the iPhone homescreen. The application is easy to handle and can be accessed anytime and anywhere at the touch of a button even while a customer is on move.
According to the Mobile Product Manager for Bluesquare parent company Interactive, Simon Woolf, the iPhone has revolutionized the mobile industry and in turn, the mobile gaming industry- it’s already five times more popular than other handsets on their existing mobile betting site.
This product complements the iPhone’s ability to get a customer’s bet on quickly with the ease of use on the increasingly popular ‘Betting-In-Running’ markets.
According to Woolf, the aim of the company is to offer its customers a brand new platform or quick and easy betting on-the-go.
Airtel to offer MS Office on mobile
Telecom services provider Bharti Airtel on Monday announced a strategic tie-up with Microsoft to introduce a new technology platform that will give Airtel users access to a host of Microsoft Office applications and other multimedia products on their mobile phones.Targeting an estimated four million small and medium enterprises potential user, the new business solution portfolio with Microsoft Windows Mobile 5.0 will help Airtel users access MS Office (Outlook, Word, Excel, PowerPoint and Internet Explorer), multi media functionalities like camera, MP3 and video recording and line up business application like self-force automation on their mobile phone. The Microsoft Windows Mobile 5.0 will be available to Airtel customers on the latest HP I-Paq and I-Mate handset, Bharti Airtel president Manoj Kohli said, adding that this tie-up puts Bharti Airtel among 115 existing mobile operators, who currently offer the Windows mobile solutions worldwide.
Source- http://in.rediff.com
Technorati : Bharti Airtel, Microsoft
Ice Rocket : Bharti Airtel, Microsoft
