Aspiro is all set to launch its ‘WiMP’ music streaming service in Denmark with Telenor by mid-April. With the launch, Aspiro will become the first music streaming service for PC, Mac and mobile of Denmark.
The Danish customers of Telenor will have access to the entire WiMP library via PC Linux and Android phones. The services will be available for 99 kroner (£12) per month for Telenor customers.
Kindle Entertainment, an independent production company has come up with an iPhone app version of the CBeebies pre-school show ‘Big and Small’. It will be available in the Apple Store from April 1.
It has been developed by Ace Games in partnership with Kindle. The application features video clips and songs from the series, as well as sound effects from the two main characters, Big and Small.
According to Kindle, the company has targeted the iPhone as a key emerging platform for Big and Small as parents who own the devices often share them with their children. The app features voice of Lenny Henry and Imelda Staunton. the aim of Big and Small is to open young children’s minds to a variety of outlooks and encourage them to appreciate that people have many different ideas and opinions.
Tom Shoes, a foot ware company which is known for donating a foot ware to disadvantaged children every time you buy one, has joined hands with Microsoft Advertising for a multichannel campaign featuring mobile.
On April 8, the company is all set to organize an event called One Day Without Shoes to create awareness about the debilitating foot disease which infects poor people who often go without shoes.
While Microsoft Advertising will be donating its online, in-game and mobile advertising assets and expertise, JWT is providing the creative work.
According to the founder and chief shoe-giver of Toms Shoes, Santa Monica, CA, it is great that a company size of Microsoft is not only taking note of the Toms One for One movement but is also helping them to achieve their goal to have thousands of people participate in One Day Without Shoes Shoes on April 8.
In his opinion, being able to connect with the supporters through their mobile devices takes their movement one step further, engaging them in their brand and allowing them to get involved through a different channel.
The campaign includes homepage takeovers, including Fox Sports and MSNBC, placements across Microsoft’s mobile and in-game properties, as well as strong viral and social media elements.
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