Apps revenue to increase manifold by 2012- GetJar

On 03.17.10, In Mobile Marketing, By Editor

A report has been released by independent app store GetJar predicting that the worth of the global mobile applications market will become as high as $17.5 billion (£11.5 billion) by 2012. The current value is a fourfold increase from its value of $4.1 billion in 2009. It has also been predicted that an increase from 7 billion in 2009 to almost 50 billion in 2012 will be noticed in the total number of mobile app downloads as well.

Off-deck paid-for apps will become the biggest revenue generator by 2012. In 2009, on-deck apps accounted for over 60% of all apps revenue but the percentage is expected to fall under 23% by 2012. Apart from apps, opportunities for both high end smartphones and feature phones have also been reflected in the report.

According to the report, revenue opportunities in Europe are set to soar from $1.5 billion in 2009 to $8.5 billion in 2012, while in North America, the figure will rise from around $2.1 billion to around $6.7 billion in 2012. Currently, Asia is the most popular country with applications having 37% of global downloads in 2009. However, North America accounts for the spending of maximum money for downloading these applications.

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Mobile Marketing Association launches Rich Media Ad Whitepaper

On 03.17.10, In Mobile Marketing, By Editor

A whitepaper has been launched by the Mobile Marketing Association on Rich Media Mobile Advertising.  The aim of this whitepaper will be to educate the mobile marketing industry about the rich mobile media ad units.

The whitepaper will be containing definitions, attributes and examples of Rich Media advertising in the market place. The MMA has created a definition for Rich Media Mobile Ad Units with this document which is interactive or non-interactive ad units displayed on a mobile web page or in a mobile application. It offers the following: inclusion of streaming video content or animated GIF within the ad unit, inclusion of sound, and a richer interactive feature set than basic mobile click-through.

The whitepaper has been created by MMA member companies serving on the organization’s Mobile Advertising Committee including Quattro Wireless, Crisp Wireless, Eyewonder, Millenial Media, Greystripe, GOGII, JumpTap, Medialets, Rhythm NewMedia and The Weather Channel.

According to Rohit Dadwal, Managing Director, APAC, MMA, the 2009 Asia Pacific Smartphone market is estimated to be 52 million devices, which indicates a tech-savvy consumer group that wants to get the most out of their mobile experiences. And with the increasing penetration of these feature-rich Smartphones, marketers have now started to increase mobile ad capabilities and provide richer content on mobile devices.

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Aircel & INQ Mobile to launch handsets in India

On 03.17.10, In Mobile, By Editor

www.WirelessFederation.com/news: Indian telco Aircel and handset maker INQ Mobile will launch the INQ Mini 3G and the INQ Chat 3G phones in India.

INQ Chat 3G is a Qwerty device while INQ Mini 3G is a slim-line mobile and both allow users to multi-task and to switch between applications such as Facebook and a camera. Over 5,000 outlets will make the phone available.

A campaign fronted by Indian cricketer and company ambassador MS Dhoni has been used by Aircel to support the launch.

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SingTel, Ericsson showcase LTE trial (Singapore)

On 03.17.10, In Mobile, By Editor

www.WirelessFederation.com/news: An LTE technology trial showcased at Singapore Telecommunication’s (SingTel) headquarters has been unveiled by the telecom operator in partnership with Ericsson. Demonstration of the network capability to industry players like application developers, content providers and game producers has been the main motive behind the trials so that they can start thinking of new products and services.

3D virtual mapping, voice over LTE, HD multiplayer online gaming as well as ‘live’ images with augmented reality along with a range of interactive multimedia applications has been showcased by SingTel and Ericsson during the trials.

Up gradation of SingTel’s mobile broadband network will be carried out progressively over the next 12 to 24 months to be LTE-ready while the commercial deployment is slated to take place in phases. However, the latter one depends upon the availability of frequency spectrum and commercial LTE mobile devices.

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Bharti to raise $8.5 billion in offshore loans for Zain deal (India)

On 03.17.10, In Mobile, By Editor

www.WirelessFederation.com/news: In order to raise up to $8.5 billion in offshore loans to fund its $9 billion deal to buy African mobile operations of Kuwait’s Zain, Indian telco Bharti Airtel has issued a term sheet to banks.

Earlier, $9 billion facility was looked by Bharti which also included an onshore rupee tranche. According to the bankers familiar with the deal, all-in pricing is below all expectations, which ranged from 200 bps to 250 bps above Libor while Bharti opted to drop the onshore tranche of its loan due to the strong response from offshore lenders.

India’s largest telecom operator Bharti and Zain are in talks with each other to buy latter’s operations in 15 African countries and the exclusive negotiations are scheduled to lapse on March 25.

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StarHub completes HSPA+ network test (Singapore)

On 03.17.10, In Mobile, By Editor

www.WirelessFederation.com/news: HSPA+ network test has been successfully completed by Singapore’s StarHub through the use of Dual Carrier frequency technology. The conclusion in the test will result in a peak data downlink speed of up to 42.2Mbps.

After the test, StarHub has become the first mobile operator in Southeast Asia to have successfully deployed the Dual Carrier technology on its HSPA+ network. Principle of bonding two carrier channels dominates the Dual Carrier technology allowing the increase of the transmission to double the current maximum value of 21Mbps.

According to Mr Peter Cook, Vice President, Integrated Network Engineering at StarHub, the deployment of 42.2Mbps HSPA+ Dual Carrier technology is a straightforward upgrade of the telco’s current HSPA+ network that will double its current downlink peak rate of 21Mbps. The company is basically installing new software into current network equipment, with minimal hardware upgrade required.

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Indian telcos receive letter from DOT for audit

On 03.17.10, In Mobile, By Editor

www.WirelessFederation.com/news: Letters have been issued to all the telecom companies by the Department of Telecom (DoT) for an audit by the Comptroller and Auditor General of India (CAG). Bharti Airtel, Reliance Communications and Vodafone, among others have been issued the notice for the CAG audit for the three financial years beginning 2006-07.

According to Vinod Rai, Comptroller and Auditor General, CAG is not in the process of immediately looking at the books but it is in the business of looking on telecom providers and operators etc. CAG is also auditing PPPs now and if there is a company which is participating with the public body and is using the government assets, CAG will be auditing them also

The move is considered to be significant as it comes after the special independent audit of telecom companies. It has been reported that Vodafone might submit the reports in a day or two.

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Bharti Airtel enters digital media business (India)

On 03.17.10, In Mobile, By Editor

www.WirelessFederation.com/news: India’s leading telecom operator, Bharti Airtel has announced its entry into the digital media business. Under the new business, contents to a range of users, including producers and media companies would be distributed by the telco.

The contents would not only be produced but would also be marketed and catered to a number of users like animation and gaming firms, news channels, cinemas and banking institutions.

According to CEO Sanjay Kapoor, there is a clear demand for secure digital distribution capability across multiple platforms and Airtel Digital Media Business will help establish India as an innovation hub for global content and format delivery.

Way for 16,000 cinema screens across the country would also be paved by the move to potentially offer high-quality international viewing experience for consumers in India.

Content gathering and distribution services would be offered to television channels including complete content management services such as playout, archival, collocation and storage besides offering content producers with an integrated delivery and aggregation platform that can repackage content for all formats.

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Reliance aims to consolidate domestic market (India)

On 03.17.10, In Mobile, By Editor

www.WirelessFederation.com/news: Reliance communications has announced its interest in acquisitions in India as a part of its strategy to grow its presence in the domestic market. It has also been announced that the company is just waiting for the right time.

The announcement was made after the company attained the landmark of 100-million mobile subscribers after which the company also expressed its desire to explore both organic and inorganic opportunities to strengthen its foothold in the domestic market.

However, no immediate plans to expand operations in overseas markets have been divulged by the telco, as it prefer more to focus on consolidating its position in the domestic market.

According to Reliance Communications’ President, Mahesh Prasad, the Indian market is very vast and dynamic and there are huge opportunities here and as of now, Reliance is not thinking much about overseas plans but it is not averse to any opportunities either.

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Russian PM announces financial assistance for MTS India

On 03.17.10, In Mobile, By Editor

www.WirelessFederation.com/news: Financial support from the Russian government for Indian mobile operator SSTL has been announced by Russian Prime Minister Vladimir Putin. SSTL operates under the brand name MTS India. He made the announcement while on a visit to India.

20 percent stake in SSTL is also planned to be purchased by the Russian government for USD 676 million.

SSTL is a joint venture of Russian telecommunications holding company Sistema and India’s Shyan group.

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