Samsung collaborates with Netbiscuits for hybrid mobile apps
Netbiscuits creates native hybrid apps for Samsung bada to leverage content and services of premium customers on Samsung smart phones. All apps will be implemented as native hybrid applications, a combination of website and app.
The first Netbiscuits customer will be enabled with Samsung bada native hybrid apps include Axel Springer, Spiegel Online, IDG Germany and kicker online. The new apps will provide access to services like Immonet.de, Spiegel Mobil, PC-Welt, GameStar, CIO, TechChannel, ComputerWoche, kicker Mobil and Stau Mobil. Equally, leading German news and economy magazines Focus, Handelsblatt and Wirtschaftswoche launch Netbiscuits native hybrid apps for Samsung bada. All apps will be available in Samsung Apps, an integrated application store for Samsung bada smart phones.
Samsung bada apps made by Netbiscuits get applied as native hybrid applications, a convincing concept of combining mobile website and native app features. Accordingly, Netbiscuits customers will have a central interface for managing all mobile content, whether it is requested via the mobile website or the bada app. Moreover, the benefits of utilizing an app are also being fully exploited. These include the distribution via Samsung Apps, the integrated application store for bada smart phones, the integration with bada phone features such as GPS localization, and last but not least, the high-glossy layout and screen design of bada apps.
According to Michael Neidhoefer, CEO of Netbiscuits, the company is proud to help Samsung to efficiently provide more high-quality applications for Samsung bada smart phones. Company’s native hybrid apps are the smartest way for app store operators as well as for content and service providers to take advantage of the fast growing mobile Web. The concept enables app store operators to populate their stores fast and help content and service providers to set up and manage mobile websites and apps cross-platform in a cost-efficient way using Netbiscuits cloud-based software system.
Axel Springer, PubliGroupe Acquire Online Marketing Firm Zanox.de For $289 Million Cash Plus
Axel Springer AG and PubliGroupe AG have agreed to a joint acquisition of Berlin-based online marketing/ad tech firm Zanox.de AG for EUR214.9 million ($289 Million) plus an earn out. (via VentureBeat.) Axel Springer (Berlin) is covering 60 percent of the cost with PubliGroupe (Lausanne) paying 40 percent. The company will be split in two on a geographic basis with each buyer holding a majority interest in one and a minority interest in the other. Founders Thomas Hessler (CEO), Jens Hewald (CTO) and Heiko Rauch (COO/CFO) will run the two companies. The deal, which would be retroactive to Jan. 1, 2007, is subject to approval of oauthorities in Austria, Switzerland and Germany.
Founded in 2000, Zanox, which provides a blend of technology, services and a sales network, claims to have 1 million sales partners†in 180-plus countries and to provide multichannel commerce in 30 countries. Customers include Amazon, Procter & Gamble, Citibank and Vodafone.
