Cellphone banking has increased in the past year, as South African consumers gain confidence in their handheld devices as a tool for both communications and efficiency.

According to research, among urban cellphone users, 44% now use cellphone banking services, compared to 27% a year earlier. In smaller centres and towns, 27% now use cellphone banking, suggesting that rural areas lag urban users by about a year in take-up of these services. In total, 37% of South Africans in urban and rural areas aged 16 and above now use cellphone banking.

As per sources, predominant customer base resides within the mainstream market: 65% of 2.6 million banking customer base earns less than US$13,721 per annum and are between the ages of 18 – 40 years old. Cellphone Banking is becoming the preferred alternative as people across the board are driven by the ‘anywhere, anytime’ concept of banking.

Usage of cellphone banking peaks in the 26-34 age group, at 41%, and drops to 11% in the over-45 group. Male usage far outpaces that of females, at 56% against 44%. While education is a factor in usage of cellphone banking, with 43% of cellphone banking users having matric, and 38% with post-matric qualifications, the biggest proportion of cellphone banking users – no less than 27% – earn less than a US$137.21 a month.

The vast majority of cellphone banking customers still use the basic services, such as balance enquiries (78%) and notifications (58%).

However, transactional services are for the first time major components of cellphone banking services, with half of respondents buying airtime, 24% paying accounts, and 17% transferring funds between accounts. Emerging Mobile commerce transactions such as purchases and sending money to another persons’ cellphone are also appearing on the radar screen for the first time. 12% of cellphone banking users also send money to other individuals, and 11% making a purchase via their cellphone.

For most of these services, urban respondents are far more likely to have made use of them, except in the case of sending airtime to someone: 33% of rural users of cellphone banking have done so, versus 22% of urban users.

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Saudi Telecom Co. (STC), Saudi Arabia’s largest telecom operator and Aegis, a global outsourcing services company and part of the $15 billion Essar Group, today announced a landmark strategic partnership, which would see Aegis managing STC’s entire customer care operations including billing, directory enquiry, collection, verification.

Aegis, a leader in total customer lifecycle management, serves over 150 clients through a network of 47 delivery centers spread across 11 countries. It has more than 50,000 employees and serves a diversified base of customers in Banking, Financial Services, Insurance, Telecom, Healthcare, Travel & Hospitality, Consumer Goods, Retail and Technology.

Aegis and STC will form a joint venture, Call Centre Company (CCC), to provide customer care to STC’s 28 million customers in Saudi Arabia. Initially, STC will transfer 550 agents across two directory-assistance centers. Over the next 18-24 months, Aegis will re-badge the remaining 4,500 STC customer care agents.

Both partners would have near-equal stakes in CCC, with STC holding 50% plus one share, and Aegis the rest. Aegis would have operational control and responsibilities. CCC would enjoy an exclusivity contract with STC. Besides targeting other customers in Saudi Arabia, CCC would also pursue customer care opportunities in Bahrain and Kuwait.

“STC has been a pioneer in the telecom landscape of Saudi Arabia and now has broadened its horizon to focus on other growth markets like the Gulf states, Africa, and India. We will increase our focus on our core operations, such as providing next generation telecommunication service to our customers. We are happy to have found an able partner in Aegis, we are confident Aegis would provide a great level of satisfaction to our customers, given their vast experience in managing customer experience across multiple geographies,” said Saud Al Daweesh, Group CEO, STC.

“We are pleased to be selected by STC in this landmark deal which not only demonstrates the visionary thinking of STC but also endorses Aegis’ expertise in managing customer experience,” said Aparup Sengupta, Managing Director & Global CEO, Aegis. “This deal would help STC vary their fixed cost and free up their management bandwidth to focus on emerging opportunities. This would also provide a huge boost to Aegis’ West Asia presence, since the joint venture would actively seek new businesses. We have aspirations of making this the largest BPO operation in the region.”

About Aegis
Aegis is a world-leading outsourcing services partner for more than 150 clients and with over two decades of leadership in total customer lifecycle management. The company has more than 50,000 employees across 47 locations, with a presence in 11 countries, serving verticals such as BFSI, Telecom, Healthcare, Travel & Hospitality, Consumer Goods, Retail and Technology. The company specializes in tailor-made solutions that cover the entire spectrum of customer and business experiences — across business processing, technology, and shared services — and offers customized engagement models to further facilitate the ease of doing business. Aegis is wholly owned by the Essar Group — a US$15 billion conglomerate. For more information, please visit www.aegisglobal.com.

About STC
Saudi Telecom owns and operates the largest, most reliable and diverse state-of-art telecommunications infrastructure, with investments in major terabit-size submarine cable systems passing through the Region, a self-healing national backhaul network, and multiple border-crossing terrestrial fiber optics links. As a consequence, Saudi Telecom has succeeded in becoming the leading Wholesaler within the Region by fully addressing the telecommunications requirements of its domestic and international customers at very attractive terms and with innovative services and unparalleled connectivity. STC, nowadays working in 10 different markets through its subsidiaries and affiliates having an access to more than 100 million subscribers. For more information, please visit www.stc.com.sa.

BSNL will soon launch ‘Mobile Money Transfer’ service to offer banking facilities to its customers.
According to General Manager Vijay Kumar, BSNL Bihar, with this service, customers would easily pay their bills via mobile or fixed line phones. Customer can avail this service by simply calling their banks to transfer money for the payment of the bill.
The BSNL has sealed the deal with State Bank of India (SBI) for the execution of the proposed money transfer scheme.

Referring to the jamming on the BSNL network in Kishanganj district, the company proposed to set up 10 new base transceiver station (BTS) in the district to reduce the problem.

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Mobile and telephony equipment manufacturer BenQ plans to cut its product line and costs in a bid to make its mobile sector profitable. Despite saving costs of EUR 400 million and considerable corporate restructuring, the Taiwanese company is still unprofitable nine months after it took over the mobile business of Siemens. The company blamed late product launches and the investment needed to correct product ranges for its weak second-quarter results and insisted BenQ is still committed to its mobile sector. “BenQ Mobile is and remains an important pillar to our business”, said chairman Kuen-Yao Lee. “We are supporting the management in every respect so that we can become profitable again as quickly as possible.” The company is aiming to break even next year. It has introduced a management programme titled “Focus and Simplify” to further restructure and to better integrate Siemens business into BenQ. This summer, BenQ aims to save EUR 150 million, cutting production at its Mexican mobile factory. In order to boost profitability, the company will cut its product range to 20 products next year. BenQ is banking on doing well at Christmas through specific offers and believes that the firm’s sponsorship of German football club FC Bayern Munich and Spanish football club Real Madrid will raise awareness of the brand.

Source- http://www.telecompaper.com

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