Favourite show on mobile

You don’t have to rush home now to watch your favourite television programme, as your mobile phone will soon telecast them.

From downloading video clippings, Bharti Telesoft claims to launch Live TV soon. According to company officials, with the help of a GPRS-enabled mobile handset, the subscribers will be able to watch television shows as it being broadcast.

In a joint venture with Vimio, an Ireland-based software service provider, the company claims the product to be first of its kind.

Earlier, television content was only video downloads for shorter duration, now subscribers can watch their favourite TV shows with the advertisements for a much longer period. We are even planning to start Mobisode (mobile episodes), where customers can catch an entire episode of programmes they have missed. The service does not require high investment by the service provider and can also be delivered on the 3G network when it gets allotted,??? said Anshuman Pratyush, head, product management.

Earlier, the subscribers could watch only 15 to 30 seconds of recorded content, but from now on, they will be able to watch television programme up to half-an-hour on their high-end mobile phones.

Bharti Telesoft has tested the product which has the technology that compresses an audio format to 4 to 5 times smaller than MP3 and delivers a video format up to 10 times more efficient than MPEG-4, said company officials.

In about three months, the product is likely to be available through various telecom network providers, who are Bharti Telesoft’s customers.

This compression technology reduces the size of the television content and enables to download faster and store more on the phone’s memory said Pratyush. This would also enable Live TV to be delivered on 2.5G network, he added. 

While it is difficult to comment on something that has not been experienced, the success of such a technology depends largely on the quality that it will be delivered. GPRS quality is not optimum often,??? said Alok Shende, director, technology practice, Frost and Sullivan.
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