This is in addition to announcing the availability of BlackBerry Professional Software and several new models and colours, including the BlackBerry Curve 8320 smartphone in gold, the BlackBerry Pearl 8110 smartphone in pink and blue and the BlackBerry Pearl 8120 in titanium.

Based on its distribution agreement with RIM, Alcatel-Lucent leveraged its strong local presence in the region and provided du with the end-to-end implementation, integration, launch and support services for delivering the BlackBerry solution to the UAE market. The launch of several new BlackBerry products is an additional proof point of Alcatel-Lucent’s strong local presence and relationship with du.

The BlackBerry Bold smartphone from du is a ‘must have’ for business professionals and power users, providing unprecedented functionality and performance in an intuitive smartphone that supports tri-band HSDPA high-speed networks around the world and comes with a rich set of multimedia capabilities and integrated GPS and Wi-Fi. Featuring a lustrous black exterior, satin chrome finished frame and stylish leatherette backplate together with a stunning display, sophisticated user interface and a newly designed hybrid English-Arabic QWERTY keyboard, the BlackBerry Bold is a symbol of both accomplishment and aspiration. With GPS support for BlackBerry Maps and other location-based applications and services, as well as improved rendering capabilities, faster download speeds and the ability to support simultaneous voice and data, the BlackBerry Bold smartphone has it all.

Farid Faraidooni, EVP Commercial, du, remarked, ‘With the launch of the BlackBerry Bold smartphone, we are providing our customers, who value high-end design and are passionate about the latest technology, with a state-of-the-art smartphone they can use to stay on top of information and keep connected to the people that matter most.’

Mark Guibert, Vice President of Corporate Marketing, RIM, commented, ‘The new BlackBerry Bold represents a tremendous step forward in business-grade smartphones and lives up to its name with incredible speed, power and functionality, all wrapped in a stylish and stunning design.’

In addition to the launch of the BlackBerry Bold, du is also launching:

• The BlackBerry Curve 8320 smartphone in a gold colored finish – this enhanced version of the BlackBerry Curve 8300 smartphone now comes with an hybrid English-Arabic keyboard and Wi-Fi support

• The BlackBerry Pearl 8110 smartphone in pink and blue with built in GPS

• The BlackBerry Pearl 8120 smartphone in a titanium colored finish with Wi-Fi support

In addition du has announced the availability of BlackBerry Professional Software, a new wireless solution for small and medium-sized organisations. BlackBerry Professional Software is based on the core functionality of the best-in-class BlackBerry Enterprise Server software, but it is streamlined and tailored to meet the needs of smaller organisations with up to 30 wireless users.

Farid Faraidooni, EVP Commercial, du, said, ‘For our small and medium sized customers, BlackBerry Professional Software from du is a particularly compelling proposition. BlackBerry Professional Software from du offers significant advantages in productivity, management and security, in a cost-effective package that can be installed on an existing email server.’

For more info log on to www.du.ae

About Wireless Federation

Wireless Federation is an industry research conglomerate headquartered in London, United Kingdom. The mandate of the Wireless Federation is to provide its members and customers industry knowledge that can further enhance their understanding of the wireless industry. Wireless Federation conducts bespoke research and produces boxed reports in collabaration with Industry Bodies, Telecom Operators for Issues that revolve around ARPU, CHURN and Loyalty.
They have been associated with more than 225 mobile operators globally to set their Pricing/ Tariff Strategies, Go-To-Market Strategies for Mobile Advertising, Mobile Payments, Cutting VAS among others amongst 59 countries globally.

For more information you can log on to www.wirelessfederation.com

Wireless Mobile Telecom Wireless News