As a part of its mobile phones sportsbook offering, the online bookmaker Bluesquare has launched an iPhone web application which has been enabled by its mobile partner mkodo. The application offers live prices that refresh automatically within the page.

According to the sources from the company, live prices have been offered to allow customers to place bets faster than ever before. A user can easily get accustomed to its pop-up log-in system. The application also features the ability to add the blue square icon to the iPhone homescreen. The application is easy to handle and can be accessed anytime and anywhere at the touch of a button even while a customer is on move.

According to the Mobile Product Manager for Bluesquare parent company Interactive, Simon Woolf, the iPhone has revolutionized the mobile industry and in turn, the mobile gaming industry- it’s already five times more popular than other handsets on their existing mobile betting site.

This product complements the iPhone’s ability to get a customer’s bet on quickly with the ease of use on the increasingly popular ‘Betting-In-Running’ markets.

According to Woolf, the aim of the company is to offer its customers a brand new platform or quick and easy betting on-the-go.