Mobile network operator Everything Everywhere has announced the roll out of a new interactive mobile advertising service titled ‘You Choose’ for T-Mobile customers. According to company reports, the new service, modeled on the ‘Orange Shots’ strategy, will be launched for certain segments of T-Mobile’s customer base and will provide brands with a platform for engaging and interacting with consumers.

As per sources, ‘You Choose’ will enable brands to deliver fun and creative content specifically tailored to T-Mobile’s prepaid and postpaid customer preferences. Further, the service which is powered by SMS and MMS advertising specialist Blyk, will allow customers to send back a free message to the advertiser, enabling them to give views and opinions on the content they receive.

Company reports reveal that Gerry McQuade,Chief Marketing Officer (Non Consumer Mobile), Everything Everywhere has said that they are pleased tobe rolling out their interactive mobile advertising service on T-Mobile for the first time. He added that only Everything Everywhere customers get to benefit from receiving great content and offers via SMS & MMS which they can interact with enhancing their mobile experience whilst at the same time providing a great opportunity for relevant advertisers.