Virgin Mobile, an innovative wireless service provider, plans to launch mobile virtual network operator (MVNO) services in Chile in Latin America by early 2012. As per reports, the company will use Movistar’s (Telefonica) network and has signed an agreement for the same. The company, which begins its MVNO services in Chile, plans to expand its services in Peru, Argentina, Brazil, Bolivia, Uruguay, Colombia and Mexico. The company aims to target the youth consumers by positioning itself as a fresh alternative to existing wireless providers.
As per sources, Richard Branson, Founder, Virgin, has said that they are very excited about what they have achieved in their first commercial operation in Chile. He added that this is a very interesting project for Virgin and they believe that all Virgin Mobile Chile clients will be very satisfied with the services they will offer with this launch. Further, Claudio Muñoz, Executive President, Movistar has said they are convinced that this agreement will make the telecommunications market grow in Chile. The fact that Virgin Mobile will start operating as a new mobile operator shows that this type of business is likely between companies.
