Millions of mobile and online content users across Africa and the Middle East will reap the benefits of a landmark tie-up between MTN and IMImobile – an India-based software and managed services provider linked to 350 content providers worldwide.
The two companies have teamed up in a bold move to address the growing demand for content in emerging markets. This strategic partnership will entail providing MTN’s 21 markets access to a repository of current and globally popular content through enhanced delivery platforms. Content categories will include music (with local and international flavour), sports, games, entertainment, news and much more.
It will also enable MTN to launch new income-generating voice and data services across its global footprint, with revenues from mobile content and services estimated at around US$150.2 billion in 2011, up from US$89,3 billion in 2006, worldwide. (more…)
