Indonesia leads BuzzCity Ad Index
The result of the BuzzCity’s Global Mobile Advertising index has been released for Q1 2010. It reveals that there has been a 38% increase in the number of ads served in the BuzzCity network over the previous quarter. The data has been gathered over the three month period from January to March.
Canada has joined the top five league for the first time while Indonesia, India, the US and S Africa continue to dominate the chart. UK is not very far as well, with over 230 million ads served over the three month period- an increase of 114% on the previous quarter.
According to BuzzCity CEO, KF Lai, during Q1, a total of 32 markets each delivered monthly traffic in excess of 10 million impressions per month. This demonstrates the continued advertiser interest in mobile Internet advertising, and with many of the campaigns now being run through experienced agencies, they are starting to see a more constant and structured investment in the medium.
GreyStripe inked distribution deal with BuzzCity
Mobilegames writes…Following an earlier deal with HandyGames, Greystripe now inked a deal with BuzzCity to bring adwrapped games to consumers. BuzzCity will market the games trough their wireless community service called myGamma which is a community portal for young adults with a global reach.
By joining Greystripe’s program we are able to offer myGamma members free and compelling mobile games that appeal to our demographic. We are excited to provide myGamma users with cool new applications that give us the ability to increase our value with a profitable advertising revenue source. With over 1.5 million members spanning across 40 countries, we expect to see incredible results.??? Said Dr. Lai Kok Fung, CEO of BuzzCity.
Greystripe VP of business development Alvaro Bravo added, We are thrilled to have BuzzCity join our AdWRAP Catalog Program to offer ad-supported mobile games to myGamma users. There is a great overlap between our target audiences, and we expect to see a significant demand for free games from their users, demonstrating real opportunities for third-screen entertainment and advertising.???
For those not known with Greystripe’s adwrapping service, please use the Google search on our frontpage to find our extensive coverage of the service.
