Amobee Media Systems helps Telefónica to roll out its Mobile Advertising Globally
www.WirelessFederation.com/news: Amobee Media Systems announced that it has successfully delivered campaign management platform and global mobile ad serving for Telef³nica in its 18 markets worldwide with its O2 businesses actively serving brand campaigns in UK, Ireland, Germany, Czech Republic, Spain, Mexico, Argentina and Chile.
Telef³nica with the help of Amobee can dynamically ad-serve all mobile communication channels including mobile internet, applications, games, video, and messaging through one uniform advertising solution.
Besides, Telef³nica can also serve as a single point for agencies and advertisers who wish to buy ad-enabled inventory to deploy and monitor campaigns across multiple channels and markets simultaneously.
Amobee Media Systems, the world leader in advertising solutions for mobile operators, through its operator-centric approach and unique composition of exclusive partnerships in key geographies has served mobile advertising campaigns for many of the world’s top agencies and brands enabling them to achieve as much as 80% audience share in several markets.
Motricity Launches Mobile Content Service with MTV Mobile
Triangle — Powering the world’s largest television network and the leading multimedia brand for youth
Motricity, a leading provider of mobile content services and solutions, today announced that the company has launched Bananas,??? a branded mobile content subscription service offered by MTV, a unit of Viacom Inc. Motricity powers MTV’s Bananas,??? which is a cross-carrier, direct-to-consumer offering that features exclusive content from MTV, MTV2 and mtvU including material from hit shows such as Laguna Beach,??? Real World,??? Two-A-Days,??? Rob & Big??? and The Hills.???
Bananas??? is powered by FuelTM, Motricity’s award-winning mobile content delivery platform. The program includes two tiers of service, each delivering an array of content from MTV programming as well as music ringtones from major record labels. Subscribers can download music-related content as well as sound-bites, cast photos, graphics, ringtones and wallpapers from popular current programs and yesterday’s favorites such as Beavis & Butt-Head.???
We are thrilled to partner with MTV,??? said Motricity chairman and CEO Ryan K. Wuerch. MTV is a powerhouse brand the number one 24-hour ad-supported cable network among 12-34 year olds. This demographic includes the most prolific users of mobile content in the market today. MTV knows their core audience and recognizes that mobile is a very targeted way to reach them in the context of their lifestyle.???
With MTV and BET, Motricity now powers the leading brands in interactive music and entertainment,??? said Wuerch. We’ve won a tremendous amount of business because we are uniquely positioned to offer both off-deck and on-deck solutions to leading brands that recognize the urgency to utilize the mobile channel.??? MTV rounds out Motricity’s robust customer list, which includes Cingular Wireless, Alltel, Sprint, Leap, Tracfone, BET, CBS, NBC, Universal Music and numerous others.
Motricity will work closely with MTVN’s newly formed MTVN Mobile Media Group to extend the MTV brand further into the mobile arena.
MTV viewers are young, on-the-go and hungry for entertainment,??? said Greg Clayman, senior vice president of MTVN Mobile Media Group. Mobile fits their lifestyle providing an opportunity for viewers to connect with the MTV brand anytime, anywhere.???
About Motricity
Motricity is a leading provider of mobile content services and solutions that enable consumers to receive the right content at the right time, every time. Motricity’s solutions create compelling end user experiences and deliver profitable mobile content offerings for partners such as MTV, BET, CBS, NBC, Turner, Cingular, Alltel, Sprint Nextel, Amazon.com, Palm and others. Motricity’s mobile content delivery platform, Fuelâ„¢, received the 2006 GSM Association Award for Best Service Delivery Platform??? and was also named 2005 Premium Mobile Content Platform of the Year??? by Frost & Sullivan. Motricity’s recent acquisition of GoldPocket Wireless extends Fuel’s capabilities, adding messaging aggregation to more than 200 million mobile subscribers and marketing campaign management to our suite of solutions. Motricity is headquartered in Durham, N.C., and has offices in Los Angeles and Munich.
Source- triangle.dbusinessnews Wireless Mobile Telecom
