mmCHANNEL, mobile marketing and digital content firm has unveiled a new b2b API (Application Programming Interface) Service. This service aims at enabling any digital agency or brand to launch their own digital download store as part of a marketing campaign.
Once the digital store is built into an existing mobile portal or website, customers can choose whether to have content pushed to their phone via SMS or saved to their PC.
Blackberry maker RIM had launched the touchscreen BlackBerry Storm 9500 Smartphone, in 2009. RIM and Out There Media joined hands to create and manage a mobile advertising campaign across Austria to target the under 26 year old market with this new device. The campaign was run for two weeks and Vodafone subscribers got it delivered through Vodafone live! portal.
Those who visited the portal were also offered a free Justin Timerlake music video for watching the 15-second long advertisement.
Through out the two weeks, the BlackBerry Storm ad was viewed for 140,000 times through the Vodafone live! portal. The advertisement as a clickthrough-rate of 5.5% and the Justin Timberlake video was streamed a total of 2,101 times. The conversion rate for the entire campaign was 27.5%.
According to Kerstin Trikalitis, Out There Media CEO, this is a great example of targeted mobile advertising in action and the fantastic results that brands can achieve through this medium.
The company strongly believes in the power of reaching out to consumers directly and they are very happy to witness through all their campaigns that mobile advertising is an ideal way of doing so. Targeted and appropriate campaigns, such as this one for RIM, prove that this approach can achieve great results.
www.WirelessFederation.com/news: Citizens of Mumbai and Delhi can now become a part of the save paper campaign started by the pan-India network provider, Idea Cellular, by using their mobile phones instead of paper tickets to travel and watch movies.
People can participate in an SMS-based radio contest which would entitle them to a code (sent to them via SMS), which will be valid as a ‘mobile ticket’ to travel free of cost on the Bandra-Worli Sea Link in Mumbai, and the Delhi-Noida-Direct (DND) toll bridge, as well as watch a movie at PVR Cinemas in these cities.
The first 4,000 people in Mumbai, who SMS ‘Idea Sealink’ to a short code, will receive an SMS which will enable them to travel free of cost and ticket-less on a single journey while the first 200 people who SMS ‘Idea movie’ will win free tickets to the screening of movie ‘Karthik calling Karthik’ at PVR Cinemas on the same day.
www.WirelessFederation.com/news: 1 million App Store download benchmark has been achieved by DVR Scheduler application for the iPhone and iPod touch of satellite television provider DirecTV, that to within less than a year after its initial release. DVR Scheduler enables consumers to remotely program their home DVR.
Any television show can be searched by the user up to 14 days in advance besides browsing programs by channel or date and time, accessing content information including description, length and rating, and recording either a single episode or an entire series. DVR Scheduler app is featured in a new national TV campaign.
Currently, 18.4 million customers in the U.S are served by DirecTV offering more than 200 HD channels.
www.WirelessFederation.com/news: Kazakh operator Kazakhtelecom and Tele2 entered into a SEK 550 million deals under which the latter will acquire a 51 percent stake in the former, operating under the brand name Neo in the local market.
Tele2 is committed to pay around SEK 360 million once the transaction is completed.
After consolidation, Neo could benefit from Tele2′s brand marketing and product strategies. Relaunch the operator with a new marketing campaign within the next year has been planned by Tele2.
At present, Neo is the third operator on the market with around 380,000 subscribers or an about 7 percent market share. Neo’s target has already been planned by Tele2 which wants it to grab at least 20 percent of the market share within four years of the relaunch. The plan also includes EBITDA breakeven within 2-3 years and capex of SEK 2.4-2.6 billion in the period 2010-2103.
www.WirelessFederation.com/news: Test on the 3G network built by Ericsson was successfully conducted by Canadian mobile start-up Data & Audio Visual Enterprises Wireless or DAVE Wireless. The network is schedule for a commercial launch in early 2010.
Dave has the license in ten of the country’s 13 largest cities to offer wireless services in the 2GHz frequency range. The company recently launched a campaign that urged potential subscribers not to limit themselves into long contracts with established operators such as Bell and Telus.
Both the operators jointly launched a commercial nationwide HSPA network last month.
02 September 2006 – Vodafone has announced a new pricing structure for its monthly contract customers called ‘Your Price Plan’ and ‘Your Extras’
In an attempt to compete with T-Mobile Flex Tariff, the company has launched a flexible pricing structure based around giving its users a set amount of inclusive texts, minutes and extras.
Over the 12 months Vodafone has reportedly struggled to keep up with its competitors such at T-Mobile in attracting new customers in the UK.
T-Mobile on the other hand has reportedly attracted over 800,000 customers since March, while Orange has reorganised its tariff structure around its “Animals” campaign that pigeon-holes customers in two distinct groups such as dolphins and raccoons.
Vodafone customers who apply for the packages can choose the level of inclusive minutes, texts or data services they receive as part of a monthly contract, including mobile television and music downloads. For example, customers who opt to take an 18-month contract at £35 a month could choose to receive 750 minutes and 250 texts or alternatively 500 minutes, 500 texts and six months of free mobile television. The packages range from £20 a month to £75 a month and can be combined
with other Vodafone tariffs such as “Stop the Clock” and “Passport”.
To ensure the new pricing structure isn’t too confusing, Vodafone has said it has trained over 4,000 staff on the new price plan to help customers make the decision that is best for them.
“With Your Price Plan and Your Extras Vodafone customers will get the best choice of any contract offering on the market. We’ve paid close attention to what contract customers want and what the market is currently offering. We believe we’ve come back with something that gives value to every customer – in the way they want it,” said Tim Yates, a director at Vodafone UK.
Source- http://www.pocket-lint.co.uk
Technorati : Mobile, T-Mobile, Vodafone
Ice Rocket : Mobile, T-Mobile, Vodafone
