Out There Campaign comes out incredibly successful
Blackberry maker RIM had launched the touchscreen BlackBerry Storm 9500 Smartphone, in 2009. RIM and Out There Media joined hands to create and manage a mobile advertising campaign across Austria to target the under 26 year old market with this new device. The campaign was run for two weeks and Vodafone subscribers got it delivered through Vodafone live! portal.
Those who visited the portal were also offered a free Justin Timerlake music video for watching the 15-second long advertisement.
Through out the two weeks, the BlackBerry Storm ad was viewed for 140,000 times through the Vodafone live! portal. The advertisement as a clickthrough-rate of 5.5% and the Justin Timberlake video was streamed a total of 2,101 times. The conversion rate for the entire campaign was 27.5%.
According to Kerstin Trikalitis, Out There Media CEO, this is a great example of targeted mobile advertising in action and the fantastic results that brands can achieve through this medium.
The company strongly believes in the power of reaching out to consumers directly and they are very happy to witness through all their campaigns that mobile advertising is an ideal way of doing so. Targeted and appropriate campaigns, such as this one for RIM, prove that this approach can achieve great results.
Timor Telecom gains 50,000 customers in a month; revises target
www.WirelessFederation.com/news: Gain of an additional 50,000 customers in just one month has made Timor Telecom (TT), a subsidiary of Portuguese telecoms company Portugal Telecom (PT) to revise its target for the end of 2009.
The company reached 312,000 mobile customers on December 13, raising TT’s year target from 320,000 subscribers to 330,000. The launch of seasonal campaigns and promotions played a significant role in the recent success of the telco.
However some of the promotions backfired when a recent campaign allowing customers to send SMS for free left many unable to use the service after the system could not handle the extra traffic. But the problems seems to be insignificant as the success is beyond expectation for the company.
Sony Ericsson appoint Saatchi & Saatchi as global advertising agency
Sony Ericsson today announces the appointment of Saatchi & Saatchi as its global advertising agency. The appointment is effective immediately and Saatchi & Saatchi will now start work on new campaigns to break in 2007. The team at Saatchi & Saatchi clearly proved to us that they have grasped what Sony Ericsson stands for and most importantly our evolutionary path for the future. We look forward to our new partnership with Saatchi & Saatchi and to begin working with them on our forthcoming campaigns,??? said Dee Dutta.
We are thrilled that Sony Ericcson have put their faith in Saatchi & Saatchi London and in our network, after taking on some of the best global agencies in a formidable competition. We look forward to working with such an ambitious and visionary Client and to delivering ground-breaking work the brand deserves,??? comments Lee Daley, Chairman and CEO of Saatchi & Saatchi London.
Details regarding the appointment of Saatchi & Saatchi are being finalized. Saatchi & Saatchi was chosen after a competitive pitch that included DDB London, Publicis and McCann Erickson. The appointment does not affect McCann Erickson’s Christmas campaign for Sony Ericsson that is due to break in the autumn.
