Carrier IQ software raises mobile privacy concerns
Carrier IQ, the leading service provider of Mobile Service Intelligence Solutions, is back in the news over mobile privacy concerns regarding its software used to track mobile data. According to reports, the software from Carrier IQ is being used by both the software company along with the wireless carriers to track what consumers are doing on their smartphone without permission.
As per sources, the software company has said that the technology measures and summarizes the performance of devices to assist carriers in delivering better service and that it does not record, store or transmit the contents of SMS messages, email, photographs, audio or video. Further, the company also said that the software is used to track errors enabling wireless carriers to improve their network quality.
However, privacy advocators and consumers have been increasingly worried as there is lack of transparency regarding the kind of data being collected and the manner in which it is being shared and used. Industry reports claim that this controversy could potentially stall mobile marketing.
Vodafone Portugal pioneers mobile broadband experience with Carrier IQ
www.WirelessFederation.com/news: Vodafone Portugal has successfully completed a Mobile Broadband Experience Management pilot based on Carrier IQ’s architecture and is moving it into operation. The new technology will enable Vodafone Portugal to offer a highly optimized and personalized Customer Care experience by allowing an accelerated problem identification and resolution. It also gives Vodafone Portugal the ability to make pinpoint accurate network planning and investment decisions based on the true end-customer experience.
Our goal is to have the most satisfied customers in the industry and so, offering the best mobile broadband service is naturally on the top of our priorities,†said Jos© Oliveira, Operations Director for Vodafone Portugal. The Carrier IQ’s Mobile Broadband Experience Management solution provides a unique and valuable perspective of the customer’s true experience helping us to better address our customers’ needs.†Jose Oliveira continued, We believe that this solution will further increase Vodafone Portugal’s customer satisfaction and loyalty and it will also help improving efficiency on our investment decision making.â€
We are excited to work with Vodafone Portugal who has consistently pioneered many innovative customer and service solutions in the Mobile industry†said Mark Quinlivan, CEO of Carrier IQ. Our technology works with both mobile broadband devices as well as mobile phones and for the first time allows the mobile operators to understand the end-customer’s true experience. It is critical to offer a service that is high quality from both a data network and customer experience perspective.†Quinlivan went on to say, Innovative operators such as Vodafone Portugal continue to stay out ahead of their competitors by offering highly tuned network and services based on per subscriber Mobile Broadband Experience Management as well as a markedly improved Customer Care experience.â€
