Carrier IQ, the leading service provider of Mobile Service Intelligence Solutions, is back in the news over mobile privacy concerns regarding its software used to track mobile data. According to reports, the software from Carrier IQ is being used by both the software company along with the wireless carriers to track what consumers are doing on their smartphone without permission.
As per sources, the software company has said that the technology measures and summarizes the performance of devices to assist carriers in delivering better service and that it does not record, store or transmit the contents of SMS messages, email, photographs, audio or video. Further, the company also said that the software is used to track errors enabling wireless carriers to improve their network quality.
However, privacy advocators and consumers have been increasingly worried as there is lack of transparency regarding the kind of data being collected and the manner in which it is being shared and used. Industry reports claim that this controversy could potentially stall mobile marketing.
