www.WirelessFederation.com/news: Telecsa (Alegro PCS) has selected Brightstar to award an exclusive supply chain services contract, which it says will be key to its attempts to turn its business around and gain market share from its larger privately run competitors.
‘We need a strategic partner that will allow us to purchase handsets under similar conditions to those of our competitors, America Movil (owner of Conecel [Porta]) and Movistar (owned by Telefonica), in terms of pricing and product choice,’ said Augusto Espin, CEO of Telecsa.
The cellco’s CFO, Mario Villagomez, added, ‘The relationship with Brightstar is key for the growth and success of our company. The acquisition costs, maintenance costs, financing and opportunity costs and most importantly the cost of lost sales due to stock-outs, have been chronic problems for Telecsa that translate directly to a loss of market share.’
