VODAFONE Hutchison Australia and Coke have become been caught by an anti-spam law, prompting the Australian government to re-iterate that it will strongly impose the six-year-old law.
Vodafone agreed to pay $110,000 after it sent 100,000 text messages to Vodafone customers last October as part of a marketing campaign for Coca-Cola. Where the law is breached, the regulator has several options, including a formal warning, an enforceable undertaking, fines of up to $110,000 a day, and Federal Court action in the most extreme cases.
The Australian Communications and Media Authority investigated whether the messages breached the 2003 Spam Act because they did not give recipients a means to unsubscribe or contact the sender.
The messages was: ”Take a hint from your PC and reboot. You’ll work faster. Reclaim your lunch hour with a friend. Escape with a Coca-Cola lunch break.”
The payment was part of an enforceable undertaking by Vodafone Hutchison, which owns Vodafone, and the marketing companies New Dialogue and Big Mobile.
Vodafone Hutchison agreed to pay but it stated that it would continue marketing campaigns via mobile phones.
Interestingly, last month the Federal Court fined companies and individuals $15.75 million for spam text messages targeted at users of a dating website.
VODAFONE Hutchison Australia and Coke have become been caught by an anti-spam law, prompting the Australian government to re-iterate that it will strongly impose the six-year-old law.
Vodafone agreed to pay $110,000 after it sent 100,000 text messages to Vodafone customers last October as part of a marketing campaign for Coca-Cola. Where the law is breached, the regulator has several options, including a formal warning, an enforceable undertaking, fines of up to $110,000 a day, and Federal Court action in the most extreme cases.
The Australian Communications and Media Authority investigated whether the messages breached the 2003 Spam Act because they did not give recipients a means to unsubscribe or contact the sender.
The messages was: ”Take a hint from your PC and reboot. You’ll work faster. Reclaim your lunch hour with a friend. Escape with a Coca-Cola lunch break.”
The payment was part of an enforceable undertaking by Vodafone Hutchison, which owns Vodafone, and the marketing companies New Dialogue and Big Mobile.
Vodafone Hutchison agreed to pay but it stated that it would continue marketing campaigns via mobile phones.
Interestingly, last month the Federal Court fined companies and individuals $15.75 million for spam text messages targeted at users of a dating website.
