Sprint extends purchase deal with US Federal States

On 02.17.11, In Mobile, By Editor

A national association of States has selected Sprint as an approved wireless provider, extending the company’s contract to serve as a supplier of wireless products and services to state and local governments across the nation for an additional year.

The consortium — Western States Contracting Alliance (WSCA) — extended the contract with Sprint through Oct. 31, 2012.

The latest deal extension, worth an estimated US$360 million, increases the total lifetime value of the contract to US$1.4 billion since 2006.

The Western States Contracting Alliance (WSCA) enables cooperative multi-state contracting to help states acquire quality services in a cost-effective and efficient manner. States purchasing Sprint’s products and services under WSCA include Alaska, Arizona, California, Colorado, Hawaii, Idaho, Minnesota, Montana, Nevada, New Mexico, Oregon, South Dakota, Utah, Washington and Wyoming. State and local governments in most states are able to utilize this dynamic contracting vehicle.

Sprint’s Business Markets Group is composed of sales, support, marketing and operations personnel solely dedicated to enterprise, small and medium-sized business and public sector customers.

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Integra Telecom names Stephen Zimba Chief Marketing Officer (Portland)

On 12.17.10, In Mobile, By Editor

Integra Telecom Inc., a fiber-based, integrated wholesale and retail telecommunications provider for business, has hired Steve Zimba as chief marketing officer.

He will work to strengthen Integra’s long-time reputation of having innovative and user-friendly solutions that leverage Integra’s extensive fiber network and meet the needs of businesses of all sizes.”

Zimba brings 23 years of experience in the communications and technology industry where he has led the development and growth of several new products and businesses. Prior to Integra, Zimba held a variety of roles including vice president marketing and products at Cbeyond, director of strategic development at BellSouth, and managing director of the Global Telecom Business at Microsoft. He attended Syracuse University where he earned a Bachelor of Arts in economics and policy studies as well as a master’s degree in public administration and finance.

Steve brings extensive marketing expertise and telecommunications and managed services knowledge to Integra’s executive management team,” said Dudley Slater, CEO of Integra Telecom. He will work to strengthen Integra’s long-time reputation of having innovative and user-friendly solutions that leverage Integra’s extensive fiber network and meet the needs of businesses of all sizes.”

About Integra Telecom

Integra Telecom Inc. provides voice and Internet solutions to thousands of business and carrier customers in 11 Western states, including: Arizona, California, Colorado, Idaho, Minnesota, Montana, Nevada, North Dakota, Oregon, Utah and Washington. It owns and operates a best-in-class fiber-optic network comprised of metropolitan access networks, nationally acclaimed Internet and data networks, and a 4,700-mile high-speed long haul network. The company has earned some of the highest customer loyalty and customer satisfaction ratings in the telecommunications industry. Primary equity investors in the company include Goldman, Sachs & Co., Tennenbaum Capital Partners, funds managed by Farallon Capital Partners and Warburg Pincus. Integra Telecom and Electric Lightwave are registered trademarks of Integra Telecom Inc. For more information, visit: www.integratelecom.com.

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MillerCoors launches on-package mobile program

On 04.08.10, In Mobile Marketing, By Editor

MillerCoors subsidiary AC Golden Brewing Co. has launched its new Colorado Native Lager which is supported by a media campaign. It includes an on-package mobile marketing programme.

The company is using Denver-based SpyderLynk’s SnapTags technology that lets the consumes snap a picture of the Colorado Native logo with their mobile phone and text it to a short code to begin a conversation with the brand.

According to Glenn Knippenberg, president of AC Golden Brewing Company, the company’s marketing approach for Colorado Native is distinctly different from other beer brands. Rather than saturate the market with traditional and big budget advertising screaming ‘try us, try us,’ the company looks forward to create a true community of their beer drinkers, to start a conversation and have them define the brand for them.

Instead of using traditional advertising to get the word out about Colorado Native, the brewer wants to reach potential drinkers where they live and spend time, and that is on their phones.

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T-Mobile, Verizon Lead as Airwaves Auction Reaches $10 Billion

On 08.15.06, In Mobile, By Editor

Aug. 16 (Bloomberg) — T-Mobile USA Inc. and Verizon Communications Inc. made the highest offers for U.S. airwaves at a government auction, driving the bidding past $10 billion. T-Mobile, the fourth-biggest
U.S. mobile-phone company, offered $3.05 billion for 77 licenses, according to preliminary results released today by the Federal Communications Commission. Verizon, owner of the second-largest
U.S. wireless provider, offered $2.8 billion for four licenses, including $1.34 billion for the biggest in the northeastern region. Through 20 rounds of the auction, telephone companies have been the most aggressive in trying to expand their coverage to offer more customers high-speed services. The bids are preliminary and the FCC will hold more rounds tomorrow, giving other companies a chance to top today’s offers. The process may last weeks before winners are announced.

“In the end it comes down to willingness to spend,” said Jeff Heynen, an analyst covering broadband and Internet television at Infonetics Research in
Raleigh, North Carolina. “Telcos are the only guys that have the funds to be able to do that.” A joint venture between EchoStar Communications Corp. and DirecTV Group Inc., the two largest
U.S. satellite-television companies, dropped out of the running. The auction of the 1,122 spectrum licenses, which reached $10.3 billion today, may raise as much as $15 billion, making it the FCC’s second-most lucrative sale, according to government projections. Widening, Deepening T-Mobile, a unit of Bonn-based Deutsche Telekom AG, is aiming to catch up with larger rivals Verizon Wireless and Cingular Wireless LLC in offering videos and games.

New York-based Verizon wants more users for services such as mobile video and has leading bids in the
Great Lakes and southeastern regions. “For T-Mobile it’s widening and for Verizon it’s deepening,” Heynen said. T-Mobile, owned by Deutsche Telekom AG, is making its biggest bids in the western, northeastern and central regions. SpectrumCo LLC, a partnership that includes Comcast Corp., Time Warner Cable Inc., and Sprint Nextel Corp., was the third- biggest bidder, offering $1.54 billion for 79 licenses. “Cable companies as expected are being somewhat restrained and we view their participation as experimental,” said Aryeh Bourkoff, an analyst at UBS AG in
New York. Shares of Verizon fell 16 cents to $34.23 in composite trading today on the New York Stock Exchange. Deutsche Telekom shares rose 16 cents to 11.21 euros in
Germany. EchoStar, located in
Englewood, Colorado, added 15 cents to $33.11, and El Segundo, California-based DirecTV gained 27 cents to $18.06.

Source : Bloomberg

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