HP today announced it is providing systems integration services to three Korean telecom companies in their joint effort to vastly expand the number and quality of services for their mobile customers.
SK Telecom, Korean Telecom and LG U+ are cooperating, through a consortium, to create a single, Korea-specific clearinghouse that will link to a global application development initiative called the Wholesale Applications Community ( WAC ).
Formed in 2010, WAC brings together more than 60 of the world’s communications service providers ( CSPs ) to create a common set of interfaces, standards and tools that will help developers create new, enriched applications that will run on the CSPs’ networks and handsets.
The Korea-WAC platform will function as an intermediary, handling transactions and processing, to ensure that global WAC applications are available and optimized for use by the three Korean CSPs and their mobile customers.
In addition, a Korea-WAC application can enrich the mobile experience for all users by integrating key network enablers from the three different CSPs. For example, an application that depends on a user’s location or availability can share that information automatically among all users, even if they are on different CSP networks.
The Korea-WAC platform is being implemented by a consortium formed by the Mobile Internet Business Association ( MOIBA ) and the three CSPs with support from the Republic of Korea.
Our goal is to make sure that Koreans continue to have the best possible mobile experience,â€ said DongJin Choi, director, MOIBA. Through cooperation, both globally and in Korea, we can reach that goal. The pan-country approach of Korea-WAC is unique, and again demonstrates Korean leadership. We look forward to continued progress with HP.â€
To build the Korea-WAC platform, HP is drawing on its experience in large, complex projects that require both telecom and IT expertise, as well as its capabilities in consulting and integration, architectural guidance and overall project management.
The innovative Korea-WAC approach creates growth opportunities for CSPs and application developers, and will ultimately enhance the mobile experience for millions of users,â€ said Erwan Menard, vice president and general manager, Communications and Media Solutions business unit, HP. HP believes WAC can be a catalyst for re-shaping the global landscape, and Korea-WAC might well be a model for other countries.â€
The Korea-WAC platform is expected to be fully operational later this year. At that time, the three Korean CSPs intend to start incorporating new, enriched WAC-based applications into their respective app stores.
LG U+, Korea Telecom, SK Telecom and HP are members of WAC.
More information on HP developer communities and app stores is available at www.hp.com/go/sdp
KWAC is a consortium formed by Mobile Internet Business Association ( MOIBA ) and SKT, KT and LG U+ with support from the Republic of Korea. KWAC aims to build an ecosystem for developers, CSPs and consumers in the Korean domestic market in order to promote the production of local-specific apps. KWAC will provide WAC on-boarding services on behalf of the three CSPs so that global developers can sell their apps in the domestic market.
HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world’s largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure to solve customer problems. More information about HP ( NYSE: HPQ ) is available at http://www.hp.com/.
Survey Finds Majority of Mobile Broadband Users Ready and Willing to Pay for a Higher Quality of Experience
New mobile broadband research, commissioned by Comptel Corporation, the leading vendor of dynamic Operations Support System (OSS) software, has revealed that more than three in five consumers are now ready and willing to pay for a higher quality of experience (QoE). Seventy-four percent of respondents who are willing to pay for a higher QoE said that they are prepared to spend more money just for faster download speeds.
Further to this, 61 percent of respondents indicated that they want their communications service providers (CSPs) to offer bespoke service and price plans that are based on their individual broadband consumption habits. At the same time, consumers want these plans to be simpler; more than four in five respondents prefer to have just one bill or data plan that covers all of their broadband access needs.
The study, which was executed by independent research firm Vanson Bourne last month, polled 2000 consumers from across the United Kingdom, France, Germany and United States on their mobile broadband usage and their satisfaction with CSPs’ service plans. The research report will be available at Comptel’s booth at Mobile World Congress (Hall 1 at Stand 1C06).
“Eighty-seven percent of consumers see QoE as the driver that will influence their allegiance to their CSP, and the majority of them would not only move but also pay more money for faster and personalized services,” said Ms. Arnhild Schia, senior vice president, global alliances and strategic marketing, Comptel. “This consumer-driven demand for a better mobile broadband experience is a tremendous revenue opportunity for CSPs. Policy and charging control can help them optimise QoE — smoothing data usage more evenly across their networks, while dynamically adapting and simplifying service bundles based on individual customers’ wants or needs, and introducing progressive pricing strategies that monetise this consumer demand.”
Other Key Findings:
- Mobile broadband has become a part of everyday life.
- Approximately two-thirds of the consumers surveyed in the U.K., France and U.S. reported accessing the Internet most frequently from smartphones.
- An exception was Germany, where laptop dongles were the most popular mobile broadband-enabled device, with 56 percent of consumers utilising them. In France, personal navigation services (GPS) were a popular broadband access device, with 47 percent of consumers utilising them.
- There is a clear trend towards multiple broadband connections.
- Fifty-eight percent of respondents already have two or more broadband connections, and of those, four percent have four or more connections.
- Three in five respondents added an additional broadband connection in the previous 12 months, and three quarters of the 18-25 age bracket have added at least one mobile broadband connection in the last year.
- There is a significant room for improvement in the overall broadband experience, and clear differences in consumers’ wants and needs.
- Consistency in terms of quality of service, more flexible service and price options and unlimited data download plans are bigger issues in the U.K., France and Germany, respectively, than anywhere else. Almost a third of U.S. respondents said that improvements were needed all round.
- Male respondents are twice as likely to be dissatisfied with QoE as their female counterparts, and the U.K. is the hardest region to keep satisfied, with 26- to 35-year olds the easiest to please.
- Given access to unlimited broadband, regardless of location and cost, more than half of respondents would use the extra bandwidth to watch more online TV, especially in France. In the U.S., respondents reported a preference to staying more connected to family and friends.
- To learn more about Comptel’s OSS solutions for mobile broadband, visit http://www.comptel.com/ComptelForMobileBB/.
- Connect with Comptel on its blog, The Dynamics of OSS, Twitter, LinkedIn and Facebook. Also visit the company’s YouTube channel.
- Comptel will be attending and exhibiting at Mobile World Congress, taking place 14-17 February in Barcelona. To arrange a meeting with the company or to receive a demonstration of its Comptel Dynamic OSS suite of solutions, please contact firstname.lastname@example.org or visit Hall 1 at Stand 1C06.