Cellcom Israel selects Comverse to offer Comverse Ringback Tone solution

www.WirelessFederation.com/news: Comverse today announced completion of a project with Cellcom Israel that upgrades the mobile operator’s own legacy ringback tone service to the Comverse Ringback Tone solution, which will boost sound quality and also add new features.

Ringback tones enable users to personalize the calling process by replacing the standard system ringing sounds with music and other content for their callers to hear while waiting for calls to be answered. (more…)