www.WirelessFederation.com/news:Zain Kenya has started exploiting the efficiency associated with technological convergence by rolling out a convenient and easy to remember flat international calling rate. Customers can now make calls to any international destination for KES25. Launching the promotion today, Managing Director Rene Meza announced that the rates will apply from 9pm to 6am every day. The offer is open to both pre-paid and post-paid subscribers and billing will be per second.

“As we continue to strengthen and upgrade our network, we would like to ensure that our customers enjoy the benefits that come with the increased efficiency.” said Mr. Meza.

To enjoy the service, customers will be required to dial 123 followed by the recipient’s number. Mr. Meza said the reduced rate was as a result of Zain embracing the emerging technologies. “The ongoing convergence of technology in the telecommunications sector will see us unveil easy to access services” he said.

Since the beginning of the year, Zain has continued to invest in upgrading her network and overhauling the IT system in readiness for the anticipated growth in data business and the roll out of value added services. Said Mr. Meza: “We are now witnessing a significant improvement in the traffic of international calls largely due to the continued evolution of technology which has enabled operators to cut down on costs of providing services.”